You own an online shop, but do you AMP with it?
Google has made some significant changes to the Search Engine Results Pages (SERPs) by rolling out Accelerated Mobile Pages (AMP) for ecommerce. Anything that can increase conversion rates will always be welcome news for retailers, and the improvements in page load speeds that AMP brings will most likely help to achieve this. From now on, Google will display AMP pages in the search results, rather than just in the carousel.
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