Tag: email marketing

Scoala de Vara de E-Commerce GPeC

GPeC 2018 Summer School happy ending, Facebook Watch goes global, L’Oreal Romania launches e-commerce website

→ GPeC 2018 Summer School ends. See you next year!
→ Facebook Watch expands globally and creates video ad opportunities with Ad Breaks
→ L’Oreal Romania launches its first online shop
→ E-mail marketing turns 40. What does the future look like?
→ Online contests: Step by step marketing strategy guide

Citește articolul...

Try before you buy, Zalando expands to Europe, how to optimize your email marketing campaigns

The “try-before-you-buy” initiatives take e-commerce by storm As online companies continue to exert an ever greater influence over the consumer products market, a new trend has emerged that could be dangerous for unprepared retailers. The last year has seen companies like ASOS, Topman and schuh introduce try-before-you-buy options for consumers. The effect of the popularity of this kind of online shopping experience among customers is beginning to ripple across the whole sector. However, this trend could spell disaster for retail business owners if they do not prepare by having the right framework and solutions in place to manage returns. → Read more at Marketing Tech News Are you even considering accepting payments in cryptocurrencies? With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type

Citește articolul...