Weekly News: ecommerce world market is 1.85 trillion USD worth, 1st GPeC Trainings edition, VR with Mastercard and Swarovski

1.85 trillion USD is the forecasted turnover for global e-commerce in 2017

The global ecommerce market continues to flourish in 2017 with a growth rate of 17% and forecasted turnover of $1.85 trillion. Global online retail is increasing rapidly with a forecasted growth rate of 17% in 2017. Asia now ‘owns’ 50% of the global ecommerce market. This is one of the many interesting findings of the Global Ecommerce Report 2017. The report reveals ecommerce trends, facts and figures, and offers insights into each region of the global ecommerce industry.

Read more on the GPeC blog

GPeC Trainings – premium lessons, first edition in Cluj-Napoca

We gathered the best experts in the field to bring you GPeC Trainings powered by FAN Courier – intensive e-commerce and online marketing courses, meant to help you immediately in increasing sales and developing your online shop. The final aim is that you obtain a really successful business. The good news is that GPeC Trainings may come to your city (if there is enough demand), but we launch this series in Cluj, on 18-19-20 October 2017. Each series has 3 days, with 6 hours of courses per day, so no less than 18 hours of practical content case studies meant to help you develop your business.

More details and registration on the GPeC website

How many emails should you send in your holiday campaign?

One thing many ecommerce shops wonder is just how many emails they should send for their holiday campaign. Klaviyo discovered that ecommerce shops using Klaviyo last year sent an average of 15.21 emails for their holiday campaigns and had a clickthrough rate of 1.6%. A few customers sent over 100 emails throughout the holiday season, skewing the average. Subject lines including a percentage off (especially on top of already discounted merchandise) performed well. As did subject lines that had a price point for a certain group of items: “Today only an extra 20% off” or “$25 and under holiday sweaters”.

Read more at KlaviyoDHL now offers cross-border services in Ireland and Romania

DHL now offers cross-border services in Ireland and Romania

DHL is expanding its European parcel network. They are now able to offer cross-border services for online customers in Ireland and Romania and Croatia and Bulgaria will join the network in November. Partnerships with An Post, the state-owned postal service provider from Ireland, and Urgent Cargus, a private parcel service from Romania, mean that DHL services are cross-border ecommerce as of now. And coming later down the line they will also be partnering with postal service Hrvatska Posta and Rapido in Croatia and Bulgaria respectively. DHL says it wants to continue its development in the European ecommerce industry and offer customers an extensive infrastructure. The ultimate goal is to be present in all key European ecommerce markets by the end of 2018.

Read more at Tamebay

Mastercard And Swarovski Launch Virtual Reality Shopping Experience

Mastercard and Swarovski launched a virtual reality (VR) shopping app for the Atelier Swarovski home décor line, a collection of functional and decorative crystal home accessories designed in collaboration with world-renowned architects and designers. The app immerses consumers in a tastefully decorated home where they can browse and purchase the pieces with Masterpass, Mastercard’s digital payment service.  This new shopping app highlights the value of the pieces, the story behind the inspiration, the complex manufacturing process, and the designers’ creative journeys in a new and engaging way.

Masterpass enables consumers to check-out from within the VR experience without having to add payment details. Consumers can place their phone into a compatible VR headset to enter the experience.

Read more at Mastercard