Year: 2014

Innovative campaign for ZorileStore: the Sandalandala camping opens in Vama Veche

ZorileStore, winner of the Best Start-up in E-Commerce award at GPeC E-Commerce Awards Gala 2012, comes up with an innovative offline campaign for the summer of 2014. The online shop opens the Sandalandala camping in Vama Veche – a 4000 square meters campign area with a capacity of 400 tents. ZorileStore’s goal is to meet their clients face-to-face and get to know them, consequently growing their trust in the ZorileStore brand. The Sandalandala campign also benefits from a 100 seats terrace and an open air cinema, wi-fi internet being present as well for those who won’t leave their laptops at home. The campign can accommodate 800 people, but the ZorileStore team expects somewhere over 2000 visitors for the 1st of May holiday. The Sandalandala campaign was created by the ZorileStore team together with the Storience branding agency.

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Chris Goward will keynote for the first time in Romania at GPeC Summit

We promised premium content and great international speakers for GPeC Summit 2014 which will be held in Bucharest, Romania, May 26-27-28. We already announced Matthew Woodward, one of the best international SEO and Affiliate Marketing specialists. Matthew will be present in Romania for the first time now at GPeC Summit both with a keynote speech on May 26th and also with a special practical SEO workshop. Today we are proud to announce one of leading world experts in website Conversion Rate Optimization Chris Goward, the President & CEO of Wider Funnel and the author who redefined conversions in the bestseller book “You Should Test That!“. You can meet Chris for the first time in Romania at GPeC Summit 2014 on May 26th. Chris Goward founded WiderFunnel with the belief that marketing agencies should prove their value.He is the brains behind the LIFT™ and Kaizen™ methods and has developed conversion rate optimization

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Amazon launched Amazon Dash

Amazon launched a new device, Amazon Dash – a small equipment that lets users add groceries and household goods to their Amazon Fresh shopping lists. For the moment, Amazon Dash is free for Amazon Fresh users – Amazon Fresh is a service operating only in Southern California, San Francisco and Seattle for the moment. As far as the apperance is concerned, Amazon Dash is a wand-shaped remote control equiped with microphone, bar code reader and speaker. The device connects to your wi-fi and your Amazon Fresh account and lets you add products to your shopping list either by voice or by bar code scanning.

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8 online marketing books for e-commerce professionals

We continue the series of e-commerce premium resources recommendations with 8 online marketing books proposals, written by some of the best e-commerce specialists worldwide. From Tony Hsieh (CEO Zappos.com) to Avinash Kaushik and Bryan Eisenberg, you can find below 8 international bestsellers recommended for you. Delivering Happiness: A Path to Profits, Passion and PurposeTony Hsieh An inspirational book about the business principles that lead to Zappos’s success. Tony Hsieh writes in “Delivering Happiness” about how making customer service the responsibility of the entire company and not only of one department’s lead to a better brand reputation, about the elements that helped build a performant team and about how you get to your own happiness when you focus on making those around you happy. Tony Hsieh’s book, “Delivering Happiness” is also available in Romania at the Publica Publishing House and can be purchased from their website. You Should Test That! Conversion Optimization

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