Month: April 2015

Last chance to register for GPeC Summit! Only a few days left…

We are only a few days away from GPeC Summit May 11-12-13 2015  – one of the most important e-commerce events in the region which will take place in Bucharest and reunite guests such as the universally-acclaimed digital marketing expert, Neil Patel. Other awesome e-commerce gurus which you will meet on stage at GPeC Summit May will include Chris Goward (CEO WiderFunnel), Craig Sullivan (Conversion Optimization Expert), Ivan Mazour (CEO Ometria), Matthew Woodward (SEO & Affiliate Marketing Expert), Simo Ahava (Senior Data Advocate Reaktor), Yauhen Khutarniuk (Head of SEO Link-Assistant), Matt Komorowski (Head of Sales PayPal CEE). May 11-12-13, Bucharest becomes the e-commerce capital of the region during GPeC Summit, event that is celebrating in 2015 its 10th edition. May 11 2015 is dedicated to the GPeC Summit Conference full of keynote speeches and debate panels focused on hot e-commerce and digital marketing topics as well as other omni-channel issues such as

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Interview with Ivan Mazour (Ometria): E-commerce is far too competitive now to do anything in a generic way

The GPeC team is back on track after the Easter holidays with a fresh interview with Ivan Mazour, Founder & CEO Ometria and one of our guest speakers at GPeC Summit. Ivan is a Russian-born, London-based serial entrepreneur, investor and author. He is the CEO and Founder of Ometria – a predictive analytics and marketing platform built specifically for retailers, which helps them use data to automate and personalise their communication with their customers. Ometria is his seventh company, in a career spanning various industries from property to education. Alongside this main role, he is also the Founding Partner of Innova Kapital – an early stage VC firm investing in UK-based technology startups, including successful companies like YPlan, Adbrain and organisations like Entrepreneur First. As well as holding multiple degrees in Mathematics from Cambridge University, and in Economics from the Open University, Ivan Mazour is the author of a number of books including “Russian Convoys

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Interview with Simo Ahava: E-commerce isn’t just about transactions

Our GPeC Team interviewed Simo Ahava, an expert in customized web analytics solutions and tag management in e-commerce, specialized in Google Analytics and Google Tag Manager and named Developer Expert for Google Analytics in 2014-2015 by Google. Simo is dedicated to the interface between marketing and development and his main focus is data management. He is currently the Production Director of NetBooster. Simo has been doing web development and SEO since 1997, web analytics since the early days of JavaScript tagging, Google Analytics since the library was urchin.js and Google Tag Manager since its release. You can meet Simo for the first time in Romania at GPeC Summit (Bucharest, May 11-12-13 2015)! He will deliver both a keynote speech on May 11 and a workshop on Enhanced E-Commerce on May 12. It’s a must-attend for all those who want to make more out of their data!  

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