Author: George Hari Popescu

Now that we have only one week left until we start the GPeC E-Commerce Summer School 2016, it’s time for the last planning, the last-minute preparations, but it’s also time to think about all the useful things that we will learn and all the fine people we will meet. Horia Neagu prepared a workshop about usability and conversion optimisation with a provoking title: ”Conversion Killers Anonymous. Group Therapy for E-Commerce. During his workshop, Horia will discuss about optimising theUser Experience (UX) techniques, in order to convert the visitors of an online shop into buyers, about how the homepage should be designed in order to maximize conversions and about concrete examples for improving the category page, the product page and the internal search function.

Now that we have only one week left until we start the GPeC E-Commerce Summer School 2016, it’s time for the last planning, the last-minute preparations, but it’s also time to think about all the useful things that we will learn and all the fine people we will meet. Raluca Radu – Co-Organiser GPeC and Country Manager at Answear.ro – prepared a practical workshop for this edition of the summer school, called “E-Commerce War Room –  Marketing strategies to conquer new territories online”. Raluca will talk about buyer personas, marketing channels, marketing tactics and much more, in a practical 90-minute workshop, tailored to your business.