Author: George Hari Popescu

Freelance Communications Consultant and Translation Assistant for Creative Commons.

REPORT ‘Digitally-obsessed’ consumers want VR, innovation and care

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One in five (23%) consumers is digitally obsessed, making almost all their purchases online, and inclined to shop with digitally advanced retailers, a new study suggests. This group, suggests the “Buying tomorrow report” (PDF file) from e-commerce consultancy Salmon, puts convenience and innovation ahead of the brand names, with almost nine in ten (88%) consumers saying that speed of delivery is more important to them than the brand being ordered (78%).

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REPORT Convenience, security, speed: the top 3 criteria for choosing a payment method

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According to a new report from Germany-based secondary market research firm yStats.com, “Europe Online Payment Methods: First Half 2017” (PDF file), the payment preferences of online shoppers in Europe differ by country. In several Eastern European nations, including Romania and Hungary, cash on delivery is still the top choice, although online card payments are on the rise. On average across the region, convenience, security and speed are the top 3 criteria for choosing a payment method.

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Weekly News: US and Russian markets, Affiliate Ranking by 2Performant, Selgros Travel platform

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US consumers want more features from e-commerce apps Consumers increasingly want and expect high-tech, personalized experiences on e-commerce apps, with at least 80% of the 505 consumers wanting app features that allow them to purchase directly through the app, sync loyalty rewards and receive discounts. According to a new survey from Clutch, a leading B2B ratings and reviews firm, many would also opt-in for product recommendations, personalized experiences, augmented reality features, and social media integration.

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REPORT Current Russian e-commerce trends show a shift towards a standard European trend

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The Russian e-commerce market continues to grow rapidly and shows a transition towards a standard European market. The market shows a growing share of mobile use, a migration from cash-on-delivery to online pre-payments, a (slow) change towards a more concentrated market and an increase in the use of click & collect and Parcel shops when it comes to delivery of goods purchased online. The 2017 forecast shows that 800 million Russians will use smartphones, which continues to grow in the following years, expected to reach 910 million mobile users by the year 2020.

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Weekly News: Amazon accused, Bulgarian hoaxes, Romanian m-commerce has a bright future

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Amazon accused of deceptive discounting As part of its review of Amazon’s agreement to buy Whole Foods, the Federal Trade Commission is looking into allegations that Amazon misleads customers about its pricing discounts, according to a source close to the probe. The FTC is probing a complaint brought by the advocacy group Consumer Watchdog, which looked at some 1,000 products on Amazon’s website in June and found that Amazon put reference prices, or list prices, on about 46 percent of them.

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