Category: Central and Eastern Europe E-Commerce

News and reports on the e-commerce market in Central and Eastern Europe.

In 2014 Romanian e-commerce market exceeded 1 billion EUR

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According to the estimations made my the main Romanian e-commerce players together with GPeC representatives, Romanian online retail exceeded 1 billion EUR in 2014, compared to approximately 600 million EUR in 2013. To be more specific, Romanian e-tail market’s value is estimated to be around 1.1 and 1.2 billion EUR for the recently ended year, this figure representing only goods sold online (independent of category), not services, utilities payments, plane tickets, event tickets, travel etc. GPeC (eCommerce Awards Gala) is and has been for 10 years the most important e-commerce in Romania and the biggest online shops community. GPeC centralizes and published Romanian e-commerce market data and is the main source of information in this field. According to these statistics, these are the main market statistics for 2014: According to the latest official census, Romania’s population numbers 19.7 million inhabitants, from which approximately 10 million are Internet users, internet penetration rate in

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Innovative campaign for ZorileStore: the Sandalandala camping opens in Vama Veche

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ZorileStore, winner of the Best Start-up in E-Commerce award at GPeC E-Commerce Awards Gala 2012, comes up with an innovative offline campaign for the summer of 2014. The online shop opens the Sandalandala camping in Vama Veche – a 4000 square meters campign area with a capacity of 400 tents. ZorileStore’s goal is to meet their clients face-to-face and get to know them, consequently growing their trust in the ZorileStore brand. The Sandalandala campign also benefits from a 100 seats terrace and an open air cinema, wi-fi internet being present as well for those who won’t leave their laptops at home. The campign can accommodate 800 people, but the ZorileStore team expects somewhere over 2000 visitors for the 1st of May holiday. The Sandalandala campaign was created by the ZorileStore team together with the Storience branding agency.

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