Category: GPeC Interviews

The GPeC team sat down with Altex – the leader in the electro-IT retail – to talk about the company’s plans in e-commerce. Here is the interview with Dan Ostahie (CEO Altex Romania) and Daniel Mirea (Director Retail Altex Romania), about their strategy in online shopping. At the GPeC Summit, you will hear Ovidiua Ababei and you’ll have the opportunity to ask him questions during the pannel “The story of successful online shops with facts and figures”. How did the Romanian electro-IT market behave in the first 6 months? There have been 6 good months, with a very good growth rate, the best after 2008 and an average of over 19% compared to 2015. All electro-IT categories showed increases compared to the previous year, computers (mobile and desktop) being the only category with a slower growing pace. These products have been going through a process of replacement for some time, thus new releases take

Lucia Ciuca, Managing Director at Quantum Data Science, was interviewed by our official reporter Gabriela Bejan, at the GPeC Summit in May 2016. „From the marketing point of view, the e-c0mmerce is interesting, because you can see exactly where the visitors come from, what they are doing when they are visiting your site, what they are buying, what are the interesting products and many other data.

Mugur Frunzetti, Co-Founder & Chief Marketing Officer at Retargeting,  talked to Andra Zaharia, our official reporter at the GPeC Summit, about online sales in Romania, about how the tool can help you and about future plans.

Ionuț Munteanu, Managing Partner & Trainer WebDigital, was a guest speaker at the GPeC Summit in May 2016. Andra Zaharia, our official reporter, interviewed him. “In the digital marketing field, there is a certain reservation towards the testing phase. I recommend to all online shops to secure a clear budget for testing and to forsee the long-term targets. We will never know if a solution, a strategy or a tool will function for a certain client or for his or her audience, if tests are not made. Watch the interview with Ionuț Munteanu:

Marie Polli, ConvesionXL Senior Optimization Strategist, has come for the first to Romania to attend the GPeC Summit on 25-26-27 May. Marie gave us a fresh ConversionXL perspective on conversion optimization in e-commerce. After the presentation held on the first day at GPeC Summit, our official reporter Andra Zaharia (Marcom Manager Heimdal Security) interviewed Marie: