Category: GPeC Interviews

In preparation of GPeC SUMMIT 16-17-18 May 2017, we sat with Michal Jirak & Robert Johnson and asked them about the “secrets” behind the online European shopping platform Glami.cz. You will have the chance to meet and hear Robert Johnson (right, in the photo) at the GPeC SUMMIT this month, so hurry up and secure your seat now! Glami.cz is planning to enter the Romanian market soon. For our readers who don’t know about Glami yet, can you explain in a few words what Glami does? Online fashion is highly fragmented with several hundreds of shops on each market. People, however, want to discover and experiment. Glami brings all quality fashion brands and online retailers onto one platform. We help shoppers discover new brands and products and shop for the ones they already love. Our platform is dedicated to matching the right users to the right retailers. Glami serves as an important source

We had the opportunity to interview Karl Gilis, Co-Founder at AGConsult, a Belgian company specialized in usability and conversion optimization. You will meet him and other great speaker at the GPeC Summit 16-17-18 May. Hurry-up and book your Early Bird price seat now!   At last year’s edition of GPeC Summit, you spoke about treating your customer as if you were on a date with him/her. Also, some people say that you should treat your customer like it was your wife/husband or boyfriend/girlfriend, in order to seduce him/her. Do you still believe in this and why? Yes, I still believe in the similarities. My talk wasn’t about a Tinder date, but a date with someone that you wanted to end up into a relationship with. The basic thought behind this comparison is that I really believe that you should try to build  a real relation with your customers. Customer loyalty still is

Craig Sullivan is one of the best world experts in User Experience, Usability Testing, User Centered Design, Web Analytics, Conversion Optimisation, Online Marketing and Voice of Customer. Craig was present at GPeC Summit November 2016, for the second time in Romania and talked to the over 1000 people in the audience about ”Growth Optimisation and A/B Testing for a Mobile World: Getting it Right”. Our official reporter, Gabriela Bejan, interviewed Craig after his talk on conversion optimization for e-commerce and online marketing strategies. Some really cool insights: one of the most common pitfalls for online marketing in conversion optimization is the fact that they want to focus on fixing all the problems. Craig thinks it is very important to prioritize the problems and fix the biggest problems first and also prioritize the biggest problems that can also be fixed the easiest; the first tools that an online marketer and e-commerce