Category: GPeC Interviews

The world-class SEO guru, Brian Dean – CEO & Founder Backlinko – was present for the first time in Romania at GPeC Summit May 25-26-27 and he delivered an amazing keynote titled “How E-Commerce Sites Can Tap Into Google’s New Ranking Factors“. Check out a short video interview made by Andra Zaharia (Marcom Manager Heimdal Security), the official reporter of GPeC Summit!

As you know, GPeC is focused on bringing premium e-commerce and digital marketing content to its audience for every edition. GPeC Summit May 25-26-27  reunited over 850 participants from the CEE e-commerce and online marketing industries for 3 whole days of amazing e-commerce know-how and internationally acclaimed speakers, most of them speaking for the first time in the region. Alex Langshur, Co-Founder and Senior Partner Cardinal Path (one of the most important online marketing and digital analytics agencies in the world), was one of the main speakers of the event. After his keynote speech, Alex was interviewed by GPeC Summit’s official reporter, Andra Zaharia (Marcom Manager Heimdal Security) about the importance of client engagement and customer lifetime value, about choosing the best web analytics tool and the customer journey and the way its analysis helps retailers know their customers better and increase their sales. You can watch the full interview with Alex Langshur below (a big thank you to

Just very few days left until The Most Important E-Commerce Event in Central and Eastern Europe: GPeC Summit May 25-26-27. We got a lot of great speakers in store, hot topics and a lot of practical keynotes and workshops meant to show you how to increase your conversions in e-commerce. One of our conversion optimization expert speakers is Paul Rouke, the Founder & CEO of PRWD, who will keynote at GPeC Summit May 25-26-27 and give practical tips and case studies on how to make usability the foundation of your online shops. We’ve had the chance to discuss a little bit with Paul already and get a sneak peek into his presentation and the conversion rate optimization strategies that he is applying for PRWD’s clients. Check out the interview below and make sure you don’t miss Paul Rouke‘s keynote on May 25 at GPeC Summit. GPeC: How can you get

We’re very very close to an outstanding edition of The Most Important E-Commerce Event in Central and Eastern Europe: GPeC Summit May 25-26-27. We’ve got amazing speakers in store, highly practical workshops, awesome times to come and 3 great premium e-commerce content days. One of the wonderful speakers which we can hardly wait to welcome in Bucharest in a few days is Marie Polli, Senior Optimization Strategist at Conversion XL. You’re going to meet Marie both on the 25th for her keynote speech “What to do if you don’t have enough traffic for testing. How to optimize low traffic websites” during the e-commerce conference and on the 26th for her workshop “How to build a winning optimization program“. Prior to her joining GPeC Summit, we’ve asked Marie a few questions about conversion rate optimization, you can read it all in the interview below: GPeC: Which media tools for communicating with your customer

It’s less than 2 weeks to go until The Most Important E-Commerce Event in Central and Eastern Europe, GPeC Summit May 25-26-27, event where 30+ world-class e-commerce and digital marketing speakers will go on stage. One of our special guests for this edition of GPeC Summit is Alex Langshur, Co-Founder Cardinal Path – one of the most important agencies in Digital Performance Measurement in North America, recently acquired by the Dentsu Aegis Network, a media giant with business on 5 continents. At the same time, Alex is the former President and current Director Emeritus of the Digital Analytics Association (DAA) – the most important web analytics agency in the world. We discussed with Alex in the following interview about e-commerce metrics, conversion rate optimization and online marketing hacks. He also gave us a few more insights on his keynote speech from the first conference day at GPeC Summit May 25-26-27. Here is the interview: