Craig Sullivan, Keynote Speaker at GPeC Summit: 6 UX tips useful for any companies

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We asked Craig Sullivan to offer the GPeC community some UX tips useful for any companies, particularly startups and here is an article writter by him. You will have the chance to meet Craig at the GPeC Summit, on November 15th, when he will keynote about “GROWTH OPTIMISATION AND A/B TESTING FOR A MOBILE WORLD: GETTING IT RIGHT”.   At all stages of growth, particularly in the early stage, you need an easy and cheap way of understanding your consumer usability, psychology, behaviour – what they *feel* about your experience. You might not have enough traffic to AB test or experiment but you need to get the growth that will make that stuff happen, right? The great news is that you are already sitting on some amazing information, if you go looking for it. (1) Customer Service & Sales Here are some questions to ask your Sales and Customer service teams,

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INTERVIEW Altex Romania: “Shoppers are more informed, know or are looking to learn more details about the specifications or the performance rate of the products they are buying”

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The GPeC team sat down with Altex – the leader in the electro-IT retail – to talk about the company’s plans in e-commerce. Here is the interview with Dan Ostahie (CEO Altex Romania) and Daniel Mirea (Director Retail Altex Romania), about their strategy in online shopping. At the GPeC Summit, you will hear Ovidiua Ababei and you’ll have the opportunity to ask him questions during the pannel “The story of successful online shops with facts and figures”. How did the Romanian electro-IT market behave in the first 6 months? There have been 6 good months, with a very good growth rate, the best after 2008 and an average of over 19% compared to 2015. All electro-IT categories showed increases compared to the previous year, computers (mobile and desktop) being the only category with a slower growing pace. These products have been going through a process of replacement for some time, thus new releases take

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INTERVIEW “The next big challenge in marketing is to humanize the processes” – Talia Wolf, keynote speaker at GPeC Summit 2016

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For GPeC Summit November 15-16, we bring you for the first time in Romania Talia Wolf, Conversion Optimization Expert. Talia is a real ”rising star” in CRO, being present for the last 2 years as one of the keynote speakers for worldwide famous conferences like Conversion XL Live, Conversion Conference, Conversion Summit, Emerce. Raluca Radu sat down with Talia, to hear more about her experience and to give you a glimpse of her keynote speech at the GPeC Summit. Talia, you talk a lot about conversion rate optimization and the use of emotional targeting. Could you please sum up for our readers what emotional targeting means and what it brings new as an online sales growth philosophy? Emotional targeting focuses on getting to know your customers on a deeper level than just behavioral elements such as gender, age, and device. It’s about putting the customer first – not the product or business

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VIDEO INTERVIEW with Bryan Eisenberg, special guest at GPeC Summit: “Voice will be the next big thing in marketing”

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Bryan Eisenberg is coming for the second time at theGPeC Summit, this time for a whole special day on November 16, 2016! #GPeC_AllDayBryan We asked Bryan to answer a few of our questions about innovations in online marketing, the e-commerce market and his training and Q&A at the GPeC Summit. Persona marketing, offline marketing, content marketing Bryan Eisenberg considers that, in their majority, people have a large marketing strategy in mind, but the problem is that, when you try to address everybody, you actually don’t reach anybody in particular. So by using personas, you will really understand the different types of customers that come to us and provide them with the great experiences and the content they need. “So persona marketing can be very powerful tool to be able to tell the story of your customers all the way from your stockroom to the boardroom. It’s a very important part of marketing today.”

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Weekly news: Romanians like Black Friday, you will be able to shop from Instagram

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Here are the most important news pieces about e-commerce from the last 7 days. If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook. Thank you!   Romanians looove Black Friday In Romania, according to data about last year’s campaigns for Black Friday, the conversion rate grew by 192% and the website traffic by 283%. RTB House analyzed hundreds of campaigns launched on 40 markets, to see what type of conversion evolution is expected for companies during this period. The conversion potential for Black Friday is huge, even bigger that the one during the Christmas holiday season.

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