Ionut Munteanu, WebDigital: “A clear budget for testing must be secured” (VIDEO)

Ionuț Munteanu, Managing Partner & Trainer WebDigital, was a guest speaker at the GPeC Summit in May 2016. Andra Zaharia, our official reporter, interviewed him. “In the digital marketing field, there is a certain reservation towards the testing phase. I recommend to all online shops to secure a clear budget for testing and to forsee the long-term targets. We will never know if a solution, a strategy or a tool will function for a certain client or for his or her audience, if tests are not made. Watch the interview with Ionuț Munteanu:

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News of the week: online payments and courier companies are rising, Evomag celebrates 11 years

evoMAG celebrates 11 years evoMAG online store was launched in 2005 and just turned 11 years of activity on the e-commerce market in Romania. In 11 years it reached a total amount of 508 million lei worth of sales and a total of 610.000 orders. Today the company has 62 employees. More details about the evoMAG activity on Ecompedia.ro.

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Interview with Marie Polli (ConversionXL): Shops must also focus on traffic and conversion optimization (VIDEO)

Marie Polli, ConvesionXL Senior Optimization Strategist, has come for the first to Romania to attend the GPeC Summit on 25-26-27 May. Marie gave us a fresh ConversionXL perspective on conversion optimization in e-commerce. After the presentation held on the first day at GPeC Summit, our official reporter Andra Zaharia (Marcom Manager Heimdal Security) interviewed Marie:

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Interview with Chris Hague (ZoomSphere): Videos designed for Facebook should be planned soundless (VIDEO)

Gabriela Bejan conducted an interview with Chris Hague (Communications & Marketing Manager ZoomSphere) at the GPeC Summit in May 2016. Watch the video below to learn more about the ZoomSphere tool, about social media, about #hashtags and many more. Chris Hague is Communication & Marketing Manager at ZoomSphere a start-up in the Czech Republic that offers an all-in-one tool for marketers in social media and which has entered the market in Romania in the fall of 2015. ZoomSphere is the solution that provides Management, Analytics, Benchmarking, Customer Care, Monitoring and Reporting tools for all corporate social media accounts, integrating into a single application the Facebook, Twitter, Instagram, YouTube, G+ channels.

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