Interview with Daniel Waisberg, Google UK: You can compare your website with those of competitors using benchmarking reports in Google Analytics (VIDEO)

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Daniel Waisberg, Analytics Advocate for Google UK, has come for the first time to Romania to attend the GPeC Summit in May. Daniel Waisberg made his speech at the conference on May the 25th, the first day of the event. He talked about the fact that statistics and data are worthless unless put in a context. Only in the context metrics become more than just numbers and can be truly actionable. More on the subject in the interview he offered to our official reporter, Andra Zaharia (Marcom Manager Heimdal Security).  

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Interview with Paul Rouke, PRWD: The majority of online business don’t really understand their customers VIDEO

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Paul Rouke, the founder of PRWD, offered an interview to our official reporter, Andra Zaharia (Marcom Manager Heimdal Security). Watch the video recorded at the GPeC Summit: Paul Rouke is, since 2004, the Founder of PRWD – one of the best agencies in the UK specialized on Usability and Conversion Optimization. Before founding PRWD, Paul worked for 7 years for the group Shop Direct, where he specialized on Usability and Customer Experience, as he believed that, in order to timprove the online user experience, it is very important to first understand the users’ behaviour and expectations from your online shop. At the GPeC Summit, Paul Rouke spoke about conversion optimization in e-commerce and the future in this field.

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The best e-commerce experts offered specialized consultancy to more than 40 e-shops , during the GPeC Consultancy Meetings

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42 of the 100 online shops registered in the annual GPeC Competition participated on July 4th at the GPeC Consultancy Meetings, at Crystal Palace Ballrooms in Bucharest. Representatives from shops talked about the jury report after the first phase of the GPeC competition and had the chance to ask for expert recommendations from the best e-commerce specialists in Romania, members of the jury of the GPeC Competition. As every year in the last 11 years, this spring saw the start of the registration for the GPeC Competition, the most complex competition for e-commerce websites in Romania. Approx. 100 online shops decided to participated in a contest based on more than 120 criteria including the crucial aspects that every online shop should respect in order to be sucessful. The evaluation of the websites registered in the GPeC Competition has two phases and the first one was just completed: the participating shops received

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