E-Commerce will die | Rafael Campos (VTEX) about the winds of change in online retail
The wind of change in e-commerce comes, no surprise, from China, says Rafael Campos, Vice President at VTEX. And it does so in such a fast pace, that we simply cannot follow. For instance, in Romania we struggle to implement traditional credit card payments, while they already have face recognition payments. The world is changing so fast that a company needs not only change its strategy, but its entire structure in order to follow the latest innovations.
At GPeC SUMMIT Rafael talked about the decisions companies must take today to, maybe, survive for the next 5 to 10 years. Read the interview below to learn what e-commerce start-ups can do in 2019 to keep up with the big names on the market and what platform is most suitable for an online shop.
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