Hannah Thorpe, SEO specialist, founder and business director of FOUND., joined us for the first time as a speaker at the May 2019 edition of GPeC SUMMIT. We sat down with her and talked about trends in SEO, how to build a strong brand, her take on voice search and digital assistants.
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Nobody wants to go to a website and look through e-commerce pages. Nobody wants to fill out conversion forms. That’s a dysfunction of an earlier internet. Consumer behavior is changing. People are more likely to want to consume content and transact on places like WeChat, WhatsApp, Facebook. Maybe that means that websites are less important. Maybe the way we think about marketing and getting people to a site and getting them to convert, misses the point and needs to change radically.
At GPeC SUMMIT we talked to Jono Alderson about the implications of changes in user behavior, especially with the emergence of machine learning systems and assistive devices. How will this affect the job of the marketer? Read more in the interview below.
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There are many types of SEO practices, from technical, to content and link-building. How do you know which one’s best for your online business? If you really want to see a good return on your investment, Wil Reynolds believes you have to start from a place of data.
Wil Reynolds is the Founder and Strategy Director of Seer Interactive, a company that he set up on his own in 2002, offering SEO, PPC and Analytics services for all types of businesses. Wil has 15 years of experience in search trends and is regularly invited at the most important marketing conferences around the world to talk about the future of search and content marketing.
Wil came to keynote for the first time in Romania at GPeC SUMMIT on big data and e-commerce search marketing. In the interview below we talk about the main ideas he delivered on stage.
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Jono Alderson is a Digital Strategist, Marketing Technologist and Full-Stack Developer, with almost two decades of experience in Web Development, SEO, Analytics, Brand Strategy and Conversion Rate Optimization. Jono has been a leading figure in the SEO world for a really long time. In 2018 he was named SEO World Champion at the SEOktoberfest conference and Best SEO Specialist by Serpstat.
Jono will come for the first time in Romania at GPeC SUMMIT May 27-28 to meet with Digital Marketers and SEO professionals in Bucharest and talk about the changes that will affect the way the industry thinks about marketing and advertising. We are looking forward to his keynote speech on May 27 and his Google Tag Manager Masterclass on May 28. Until then, here’s an exclusive GPeC interview with Jono on the state of SEO and Digital Marketing in 2019.
Citește articolul...Search Engine Watch is trying to see where we are now in the field of online image and voice search and what are the trends. Here are the most important points from the article. Forward-thinking businesses are already using this new form of machine learning AI image recognition to allow users to search for products using pictures to find the same or similar looks and outfits they stock. However, does this mean intelligent image search is the next big thing? Google (as well as others) has recently started integrating features to enable users to shop for products captured with a smartphone. While image search will have its practical uses, the current siloed implementations in smart devices are likely to have a very limited impact on general search behavior for now. While basic applications of image search can be used to identify what products are available, the technology will continue to
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