As you know, we promised to celebrate 10 years of GPeC e-commerce events in style with awesome speakers and even hotter events. For the spring edition of GPeC Summit May 11-12-13 we brought you Neil Patel, Chris Goward, Craig Sullivan, Matthew Woodward, Ivan Mazour and Simo Ahava – now is the moment for you to meet other amazing international online marketing and e-commerce leaders. The first speaker we announce for the autumn edition of GPeC Summit, which will be held on November 24 in Bucharest, Romania, is Oli Gardner, co-founder of Unbounce, one of the most popular landing page A/B testing tools in the world. Oli Gardner will be for the first time in Romania for GPeC Summit November 24 and we assure you that there is no way you should miss this amazing opportunity.
“I became a marketer the day we started Unbounce. As early pioneers in the realm of content marketing, my goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences.
Does this mean I considered legally changing my name to Landing Page, to get extra SEO love from my guest post byline? Yes it does.
Wild ideas create exceptional experiences, and that’s what I (and we at Unbounce) try to do in everything we create.
Today my focus is on speaking around the world at marketing conferences to help shape the next generation of marketing into something a bit more special than the last. “
So save the date and be there at GPeC Summit November 24!
Stay tuned as tickets will be available soon and we will announce more surprise speakers the following days.
GPeC si DallesGO va invita la o noua editie a Cursului Intensiv de Initiere in E-Commerce de 12 saptamani
Cuvinte-cheie: dallesgo, e-commerce
Dupa o prima editie de succes a Cursului Intensiv de Initiere in E-Commerce organizat de GPeC si DallesGO, organizatorii va propun o noua serie de 12 saptamani de sesiuni interactive si aplicatii practice care vor trece cursantii prin tot ceea ce inseamna e-commerce. Vom aborda toata plaja de subiecte despre comert electronic de la radiografia pietei de e-commerce din Romania si nise in crestere pana la planul de afaceri al unui magazin online, usability in e-commerce si tot ceea ce tine de principalele canale de marketing online. Trainerii vor fi si de aceasta data Andrei Radu (CEO & Founder GPeC) si Raluca Radu (Country Manager Answear Romania si Digital Marketing Consultant). Citește tot articolul
Cuvinte-cheie: Central and Eastern Europe, click and collect, omnichannel
Retailers in the CEE region are trying hard to meet customers’ demand, to unify distribution channels and to implement new options for a secure and enjoyable online shopping experience. A recent analysis made by Harriet Cohen shows that many key retailers are prioritising investment in the channel as they look to drive growth, generate competitive advantage and better meet shopper needs in the future.
Online means offline and viceversa
Recently, in Romania, the Media Galaxy retail chain has announced that it is changing its business approach. With the help of the platform dubbed “Complete experience, online and offline”, Media Galaxy is addressing promptly and usefully the needs of the modern consumer and positions itself as “architect” of the omnichannel experience. It is the first retailer that can adopt this approach, with the help of the extended chain of the large brick-and-mortar shops and of the online shop mediagalaxy.ro.
In Poland, the Tesco group is in the top 3 retailers who see development as a priority. Their number of stores offering online delivery has doubled to 27 stores, while delivery vans have increased threefold. The retailer’s average basket online is four to five times higher than traditional brick-and-mortar stores and is continuing to rise every year, says Retail Analysis. Tesco already operates a comprehensive online grocery service in Hungary, delivering to key cities including Budapest, Szeged, Gyor and Székesfehérvár. Citește tot articolul