Month: September 2015

Oli Gardner for the first time in Romania at GPeC E-Commerce Summit November 24!

As you know, we promised to celebrate 10 years of GPeC e-commerce events in style with awesome speakers and even hotter events. For the spring edition of GPeC Summit May 11-12-13 we brought you Neil Patel, Chris Goward, Craig Sullivan, Matthew Woodward, Ivan Mazour and Simo Ahava – now is the moment for you to meet other amazing international online marketing and e-commerce leaders. The first speaker we announce for the autumn edition of GPeC Summit, which will be held on November 24 in Bucharest, Romania, is Oli Gardner, co-founder of Unbounce, one of the most popular landing page A/B testing tools in the world. Oli Gardner will be for the first time in Romania for GPeC Summit November 24 and we assure you that there is no way you should miss this amazing opportunity. “I became a marketer the day we started Unbounce. As early pioneers in the realm of content marketing, my goal was

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Central and Eastern Europe is on a slow but secure rise in e-commerce

Retailers in the CEE region are trying hard to meet customers’ demand, to unify distribution channels and to implement new options for a secure and enjoyable online shopping experience. A recent analysis made by Harriet Cohen shows that many key retailers are prioritising investment in the channel as they look to drive growth, generate competitive advantage and better meet shopper needs in the future. Online means offline and viceversa Recently, in Romania, the Media Galaxy retail chain has announced that it is changing its business approach. With the help of the platform dubbed “Complete experience, online and offline”, Media Galaxy is addressing promptly and usefully the needs of the modern consumer and positions itself as “architect” of the omnichannel experience. It is the first retailer that can adopt this approach, with the help of the extended chain of the large brick-and-mortar shops and of the online shop mediagalaxy.ro. In Poland,

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