Month: August 2016

At the GPeC Summer School, Raluca Radu will conduct the workshop “E-Commerce War Room”

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Now that we have only one week left until we start the GPeC E-Commerce Summer School 2016, it’s time for the last planning, the last-minute preparations, but it’s also time to think about all the useful things that we will learn and all the fine people we will meet. Raluca Radu – Co-Organiser GPeC and Country Manager at Answear.ro – prepared a practical workshop for this edition of the summer school, called “E-Commerce War Room –  Marketing strategies to conquer new territories online”. Raluca will talk about buyer personas, marketing channels, marketing tactics and much more, in a practical 90-minute workshop, tailored to your business.

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Ionut Munteanu, WebDigital: “A clear budget for testing must be secured” (VIDEO)

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Ionuț Munteanu, Managing Partner & Trainer WebDigital, was a guest speaker at the GPeC Summit in May 2016. Andra Zaharia, our official reporter, interviewed him. “In the digital marketing field, there is a certain reservation towards the testing phase. I recommend to all online shops to secure a clear budget for testing and to forsee the long-term targets. We will never know if a solution, a strategy or a tool will function for a certain client or for his or her audience, if tests are not made. Watch the interview with Ionuț Munteanu:

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News of the week: online payments and courier companies are rising, Evomag celebrates 11 years

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evoMAG celebrates 11 years evoMAG online store was launched in 2005 and just turned 11 years of activity on the e-commerce market in Romania. In 11 years it reached a total amount of 508 million lei worth of sales and a total of 610.000 orders. Today the company has 62 employees. More details about the evoMAG activity on Ecompedia.ro.

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