Month: August 2016

Marie Polli, ConvesionXL Senior Optimization Strategist, has come for the first to Romania to attend the GPeC Summit on 25-26-27 May. Marie gave us a fresh ConversionXL perspective on conversion optimization in e-commerce. After the presentation held on the first day at GPeC Summit, our official reporter Andra Zaharia (Marcom Manager Heimdal Security) interviewed Marie:

Gabriela Bejan conducted an interview with Chris Hague (Communications & Marketing Manager ZoomSphere) at the GPeC Summit in May 2016. Watch the video below to learn more about the ZoomSphere tool, about social media, about #hashtags and many more. Chris Hague is Communication & Marketing Manager at ZoomSphere a start-up in the Czech Republic that offers an all-in-one tool for marketers in social media and which has entered the market in Romania in the fall of 2015. ZoomSphere is the solution that provides Management, Analytics, Benchmarking, Customer Care, Monitoring and Reporting tools for all corporate social media accounts, integrating into a single application the Facebook, Twitter, Instagram, YouTube, G+ channels.

Daniel Waisberg, Analytics Advocate for Google UK, has come for the first time to Romania to attend the GPeC Summit in May. Daniel Waisberg made his speech at the conference on May the 25th, the first day of the event. He talked about the fact that statistics and data are worthless unless put in a context. Only in the context metrics become more than just numbers and can be truly actionable. More on the subject in the interview he offered to our official reporter, Andra Zaharia (Marcom Manager Heimdal Security).  

Paul Rouke, the founder of PRWD, offered an interview to our official reporter, Andra Zaharia (Marcom Manager Heimdal Security). Watch the video recorded at the GPeC Summit: Paul Rouke is, since 2004, the Founder of PRWD – one of the best agencies in the UK specialized on Usability and Conversion Optimization. Before founding PRWD, Paul worked for 7 years for the group Shop Direct, where he specialized on Usability and Customer Experience, as he believed that, in order to timprove the online user experience, it is very important to first understand the users’ behaviour and expectations from your online shop. At the GPeC Summit, Paul Rouke spoke about conversion optimization in e-commerce and the future in this field.