Month: August 2016

Now that we have only one week left until we start the GPeC E-Commerce Summer School 2016, it’s time for the last planning, the last-minute preparations, but it’s also time to think about all the useful things that we will learn and all the fine people we will meet. Liviu Taloi prepared a workshop about usability and conversion optimisation, with the title “The Best Kept Secret of the Shopping Cart”. Although you mayalready have the best online shop and an amazing product page, sometimes it’s hard for you to understand why only 1-2% of your website’s visitors go to checkout. During his workshop, Liviu will discuss about the main function of a shopping cart and of an order form, the function that raises your conversion rate by 33 to 55%! Liviu will reveal concrete techniques that you can use start using tomorrow, in order to increase the orders on your e-shop.

Now that we have only one week left until we start the GPeC E-Commerce Summer School 2016, it’s time for the last planning, the last-minute preparations, but it’s also time to think about all the useful things that we will learn and all the fine people we will meet. One of the most expected workshops is about SEO, conducted by Răzvan Gavrilaș – Founder cognitiveSEO.com & BrandMentions.com. Răzvan prepared a 90-minute practical workshop with new information about how you can grow your visits number through search engines; during the workshop, you will find the latest concrete techniques and strategies to grow your organic visits number and the ranking on Google. The in-depth analysis of your website, of your links profile and of your competitors are onlye some of the methods that will be discusses in detail during the workshop. You will also find out how to identify the digital marketing strategies of your competition

Now that we have only one week left until we start the GPeC E-Commerce Summer School 2016, it’s time for the last planning, the last-minute preparations, but it’s also time to think about all the useful things that we will learn and all the fine people we will meet. Andrei Georgescu – Co-Founder & Managing Partner White Image – will talk about “Trends in E-Mail Marketing: Customer Journey & Marketing Automation. The necessary steps for the retention and the relevance in e-commerce – from fancy words to results”.