Year: 2018

Amazon patents new delivery drones, what are the Facebook Ad Collection, e-commerce growth in Europe

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Amazon patents hijack-proof delivery drones The company filed a patent titled “Hostile takeover avoidance of unmanned vehicles” two years ago, and it was finally approved last week. The patent is specifically designed for delivery vehicles, and its aimed at preventing “nefarious individuals” from taking over the company’s drones. Although there’s no guarantee that this patented technology will ever see the light of day, it’s still considered a major development — especially for an e-commerce giant like Amazon — since it could revolutionize the company’s delivery capabilities. → Read more at Mashable Only authorized online pharmacies will be able to sell non-prescribed drugs The legislative Proposal for amending and completing the Law no. 266/2008 on how pharmacies work and how to sell drugs is promulgated and it will allow pharmacies to sell medicines without prescription on-line. Online drug sales will only be allowed under certain conditions to be set by the Ministry

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Facebook is chasing fake products, Carrefour launches the marketplace, IKEA opens pick-up points

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Franprix tests home delivery while customer is away French supermarket chain Franprix has started tests with delivering groceries to the customer’s home, while the customer isn’t at home during the delivery. Franprix is the first company to test this kind of service in France. If the experiment is a success, Franprix wants to launch the service in the Parisian region by the end of this year or early 2019, LSA writes. Since the end of April, Franprix has been testing this type of delivery service with a dozen beta testers. → Read more at Ecommerce News Facebook cracks down on sellers of junky products Facebook is getting tougher with businesses that advertise products that are unsatisfactory or aren’t delivered on time. The social media giant’s new feature lets people leave reactions about their shopping experience after seeing an ad and making a purchase through the platform’s mobile app or website. The

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Try before you buy, Zalando expands to Europe, how to optimize your email marketing campaigns

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The “try-before-you-buy” initiatives take e-commerce by storm As online companies continue to exert an ever greater influence over the consumer products market, a new trend has emerged that could be dangerous for unprepared retailers. The last year has seen companies like ASOS, Topman and schuh introduce try-before-you-buy options for consumers. The effect of the popularity of this kind of online shopping experience among customers is beginning to ripple across the whole sector. However, this trend could spell disaster for retail business owners if they do not prepare by having the right framework and solutions in place to manage returns. → Read more at Marketing Tech News Are you even considering accepting payments in cryptocurrencies? With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type

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GDPR over and over again, Shopify launches a comm tool, EU needs a digital single market

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How to Prepare Your Google Analytics Account for GDPR Google recently sent out an email to all their analytics admins about GDPR. The purpose of this email was to introduce product updates that will help us get ready for data privacy compliance. One of the product updates Google is introducing is data retention control. This feature will allow you to manage how long Google stores your user data on Google’s servers. Data retention control will go into effect in your account the same day GDPR launches, May 25th. The current default for data retention is 26 months. But you can select to retain your user data for a shorter or longer period. Google has also introduced a user deletion tool. This tool will allow you to remove users’ Client IDs, User IDs, or App Instance IDs from your analytics data.  When a user opts out of tracking, you’ll use this tool to remove their data. →

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What’s next for image and voice search?

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Search Engine Watch is trying to see where we are now in the field of online image and voice search and what are the trends. Here are the most important points from the article. Forward-thinking businesses are already using this new form of machine learning AI image recognition to allow users to search for products using pictures to find the same or similar looks and outfits they stock. However, does this mean intelligent image search is the next big thing? Google (as well as others) has recently started integrating features to enable users to shop for products captured with a smartphone. While image search will have its practical uses, the current siloed implementations in smart devices are likely to have a very limited impact on general search behavior for now. While basic applications of image search can be used to identify what products are available, the technology will continue to

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