Interview with Ivan Mazour (Ometria): E-commerce is far too competitive now to do anything in a generic way

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The GPeC team is back on track after the Easter holidays with a fresh interview with Ivan Mazour, Founder & CEO Ometria and one of our guest speakers at GPeC Summit. Ivan is a Russian-born, London-based serial entrepreneur, investor and author. He is the CEO and Founder of Ometria – a predictive analytics and marketing platform built specifically for retailers, which helps them use data to automate and personalise their communication with their customers. Ometria is his seventh company, in a career spanning various industries from property to education. Alongside this main role, he is also the Founding Partner of Innova Kapital – an early stage VC firm investing in UK-based technology startups, including successful companies like YPlan, Adbrain and organisations like Entrepreneur First. As well as holding multiple degrees in Mathematics from Cambridge University, and in Economics from the Open University, Ivan Mazour is the author of a number of books including “Russian Convoys

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Interview with Simo Ahava: E-commerce isn’t just about transactions

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Our GPeC Team interviewed Simo Ahava, an expert in customized web analytics solutions and tag management in e-commerce, specialized in Google Analytics and Google Tag Manager and named Developer Expert for Google Analytics in 2014-2015 by Google. Simo is dedicated to the interface between marketing and development and his main focus is data management. He is currently the Production Director of NetBooster. Simo has been doing web development and SEO since 1997, web analytics since the early days of JavaScript tagging, Google Analytics since the library was urchin.js and Google Tag Manager since its release. You can meet Simo for the first time in Romania at GPeC Summit (Bucharest, May 11-12-13 2015)! He will deliver both a keynote speech on May 11 and a workshop on Enhanced E-Commerce on May 12. It’s a must-attend for all those who want to make more out of their data!  

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Craig Sullivan for the first time in Romania at the 10th edition of GPeC E-Commerce event

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As we’ve already promised, we are celebrating 10 years of GPeC – the Romanian E-Commerce Event with top international speakers. First, we announced in december our first special guest – Neil Patel, co-founder CrazyEgg, HelloBar and KISSmetrics, one of the most influential online professionals according to Wall Street Journal and placed by Forbes magazine in top 10 online marketers worldwide. It is now time to announce our second guest speaker which you will also be meeting for the first time in Romania at GPeC Summit (Bucharest, May 11-12-13 2015): Craig Sullivan, international guru in Analytics, Split Testing, Conversion Optimization, User Experience and Voice of Customer. Craig contributed to team development, product launch and online presence growth for companies like Google, LOVEFiLM, Lego, John Lewis, eBay etc. Through his fast conversion optimization methods, Craig brought companies a net benefit of over 500 million EUR over the past 5 years. Craig is a constant

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Neil Patel, for the first time in Romania at GPeC Summit May 11-12-13

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Neil Patel is the co-founder of CrazyEgg, HelloBar and KISSmetrics and one of the top 10 international online marketeres according to Forbes. Wall Street Journal named Neil as one of the most influential people in online media, and the USA President, Barack Obama, placed Neil in top 100 entrepreneurs under 30. Neil Patel will speak for the first time in Romania at GPeC Summit, on May 11 2015. GPeC (Romanian E-Commerce Awards Gala) is the most important e-commerce event in Romania, celebrating 10 years in 2015. GPeC is a series of yearly e-commerce and online marketing events held in Romania from spring to autumn – GPeC Online Shops Competition, GPeC Summit (Conference, Workshops, E-Commerce Expo), GPeC E-Commerce Summer School (5 days of e-commerce trainings) and the 10th edition of GPeC Romanian E-Commerce Awards. GPeC Summit May 11-12-13 2015, Bucharest According to last years’ tradition, GPeC’s 2015 edition starts with GPeC Summit May which will be held in Bucharest at Crystal Palace Ballrooms on May 11-12-13 2015.

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In 2014 Romanian e-commerce market exceeded 1 billion EUR

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According to the estimations made my the main Romanian e-commerce players together with GPeC representatives, Romanian online retail exceeded 1 billion EUR in 2014, compared to approximately 600 million EUR in 2013. To be more specific, Romanian e-tail market’s value is estimated to be around 1.1 and 1.2 billion EUR for the recently ended year, this figure representing only goods sold online (independent of category), not services, utilities payments, plane tickets, event tickets, travel etc. GPeC (eCommerce Awards Gala) is and has been for 10 years the most important e-commerce in Romania and the biggest online shops community. GPeC centralizes and published Romanian e-commerce market data and is the main source of information in this field. According to these statistics, these are the main market statistics for 2014: According to the latest official census, Romania’s population numbers 19.7 million inhabitants, from which approximately 10 million are Internet users, internet penetration rate in

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