Video interview with Craig Sullivan: You need a very good reason to make an AB test

Posted on by

Well known international speakers gathered at GPeC Summit, in May 2015. Raluca Radu talked with them about their presentations and made video interviews that you can watch on the GPeC blog. This week we present an interview with Craig Sullivan, the Optimiser of Everything. Craig Sullivan is an international guru in Analytics, Split Testing, Conversion Optimization, User Experience and Voice of Customer. Craig contributed to team development, product launch and online presence growth for companies like Google, LOVEFiLM, Lego, John Lewis, eBay etc. Through his fast conversion optimization methods, Craig brought companies a net benefit of over 500 million EUR over the past 5 years.

Citește articolul...

Neil Patel, GPeC Summit May 2015: If you’re not getting at least 30% of traffic from SEO, then you’re not doing it right

Posted on by

GPeC Summit May 2015’s speakers lineup was definitely one of the most impressive we had so far in Romania. Our special guest, Neil Patel, talked at GPeC Summit May 2015 about “6 Unorthodox Funnel Optimization Strategies Guaranteed to Double Your Growth”. After his presentation, Neil had a chat with Raluca Georgescu about the main steps of an e-commerce strategy for beginners, traffic and customer acquisition, A/B testing, customer retention and loyalty, content marketing and the biggest mistakes he has seen in online shops around the world. Neil Patel also mentioned some other online marketing and e-commerce experts he follows and recommends to GPeC community.

Citește articolul...

Innovative stamping service developed by SafeCreative and implemented for online stores in Romania by TRUSTED.ro

Posted on by

TRUSTED.ro and SafeStamper by SafeCreative announce a new service that will help online stores from Romania to prove that customer care and rights are core values of their companies. Starting this month, TRUSTED.ro, The Online National Program for E-Commerce  Certification in Romania, will use the application SafeStamper by SafeCreative to instantly produce certificate copies of the webpages that contain information about the store’s terms and conditions, return policy and privacy policy. The stamp will be applied monthly and the PDF documents will be displayed on the unique store’s webpage at www.trusted.ro/magazine-atestate. The documents carry a digital valid signature and a timestamp. The purpose of this service is to help the consumers to quickly access an archive of the legal pages of the online stores that bear an active TRUSTED.ro certificate. The long-term objective is to build a safe e-commerce environment. It is also another way for the stores to show

Citește articolul...

Participants and speakers of GPeC Summit can connect through the EventLink360 networking application

Posted on by

Monday is definitely a good day for e-commerce and the good news keep on coming even before GPeC Summit. As a participant of the most important e-commerce event in Romania, you benefit from the networking application EventLink360, the first software tool  for interactive events. Besides connecting and exchanging virtual business cards with other event participants, the application allows you to discover the event agenda, presentation details and ask questions during the keynote speeches or offer feedback to the speakers. All participants, organizers and speakers have already been added to the application and received the login information via email. As we were mentioning before, the application can be used both in order to exchange virtual business and set 1 on 1 meetings through it. Last but not least, because mobile si a hot topic at GPeC Summit May 2015, the application can also be used both on smartphone and tablet and desktop. Enjoy

Citește articolul...

Last chance to register for GPeC Summit! Only a few days left…

Posted on by

We are only a few days away from GPeC Summit May 11-12-13 2015  – one of the most important e-commerce events in the region which will take place in Bucharest and reunite guests such as the universally-acclaimed digital marketing expert, Neil Patel. Other awesome e-commerce gurus which you will meet on stage at GPeC Summit May will include Chris Goward (CEO WiderFunnel), Craig Sullivan (Conversion Optimization Expert), Ivan Mazour (CEO Ometria), Matthew Woodward (SEO & Affiliate Marketing Expert), Simo Ahava (Senior Data Advocate Reaktor), Yauhen Khutarniuk (Head of SEO Link-Assistant), Matt Komorowski (Head of Sales PayPal CEE). May 11-12-13, Bucharest becomes the e-commerce capital of the region during GPeC Summit, event that is celebrating in 2015 its 10th edition. May 11 2015 is dedicated to the GPeC Summit Conference full of keynote speeches and debate panels focused on hot e-commerce and digital marketing topics as well as other omni-channel issues such as

Citește articolul...