Tag: e-commerce

David Meerman Scott - Real-time Marketing @ GPeC SUMMIT 2018

You start to sell when you stop selling. David Meerman Scott’s insights on Real-Time Marketing and Buyer Personas for eCommerce

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The way people buy nowadays has completely changed. Pushing products and services towards a broad, shapeless audience will not advance your sales anymore. It will cost you loads of money and you’ll end up turning people off. Instead, you need to focus on creating the right buyer personas for your business and start to sell when the buyer is ready. How do you do that? Digital Marketing Strategist and bestselling author David Meerman Scott has the right equation, which includes Real-Time Marketing, Newsjacking, being active in social media and taking part in the conversations that are happening. Learn more in the interview below.

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Brian Massey (Conversion Sciences): is Google leading online shops in the wrong direction?

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The 10th anniversary edition of GPeC was amazing right from the start and down to every awesome practical keynote featured. We had the pleasure of having fantastic speakers on stage at GPeC, most of them for the first time in Romania on this occassion. Brian Massey (Conversion Scientist Conversion Sciences) was one of the top notch speakers that we had the pleasure of having on stage at GPeC Summit November 2015 and his keynote was controversial and enlightening right from the title “Is Google Scaring Businesses into Bad Redesign Decisions?“.  After the keynote, Brian Massey was interviewed by our colleague – Raluca Radu (Digital Marketing Consultant) – and shared some more practical tips and tricks, which we hope you’ll find useful. According to the interview, Brian Massey’s keynote was focused on the central idea that Google is leading businesses in the wrong direction with its recent 2015 Mobilegeddon. In Brian’s opinion, because of

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Larry Kim (WordStream): Google is still the king, but the shift in mobile is favorable for Facebook advertising

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Larry Kim (Founder & CTO WordStream) has definitely been one of the most influential online marketers world-wide for the past few years, especially when it comes to PPC and this fact was also acknowledged by the PPC Hero Blog who named him the most influential PPC expert in 2014 and 2013. Larry Kim was present for the first time in Romania at GPeC Summit November 2015 and shared with the audience 10 Insanely Great Ways to Sell Your Stuff on Social Media. After the keynote, Larry was interviewed by our colleague – Raluca Radu (Digital Marketing Consultant) – and shared some more practical tips and tricks, which we hope you’ll find useful. According to the interview, Larry believes that the successful digital marketing mix for an average online marketing company would be somewhere around 50%-50% for customer acquisition (search ads covering branded terms and core keywords for the business) and customer retention (remarketing and

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Innovative stamping service developed by SafeCreative and implemented for online stores in Romania by TRUSTED.ro

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TRUSTED.ro and SafeStamper by SafeCreative announce a new service that will help online stores from Romania to prove that customer care and rights are core values of their companies. Starting this month, TRUSTED.ro, The Online National Program for E-Commerce  Certification in Romania, will use the application SafeStamper by SafeCreative to instantly produce certificate copies of the webpages that contain information about the store’s terms and conditions, return policy and privacy policy. The stamp will be applied monthly and the PDF documents will be displayed on the unique store’s webpage at www.trusted.ro/magazine-atestate. The documents carry a digital valid signature and a timestamp. The purpose of this service is to help the consumers to quickly access an archive of the legal pages of the online stores that bear an active TRUSTED.ro certificate. The long-term objective is to build a safe e-commerce environment. It is also another way for the stores to show

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