Tag: ecommerce

steven hoober gpec

Steven Hoober interview: Mobile UX and the importance of usability research

User experience on mobile is still something that online business owners need to research and optimize. Mobile UX expert Steven Hoober is known internationally for his continuous research in mobile user experience and for implementing mobile interfaces for Google, Weather.com, Samsung and Hallmark. After his presentation at GPeC Summit – May 2019, we sat down to talk to him about ”doing things the right way”.

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Gerry McGovern

Talking UX with Gerry McGovern: Understanding customers and how to build sustainable relationships

A growing interest among marketers and entrepreneurs is getting a deeper understanding of their customers. We talked at GPeC SUMMIT about this trend with Gerry McGovern, founder and CEO of Customer Carewords, and he shared some insights about how big names in e-commerce build sustainable customer relationships and maintain customer loyalty.

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Wil Reynolds - SEO ranking at GPeC SUMMIT

Talking SEO with Wil Reynolds: “The best SEO tactic is to build up on your brand”

There are many types of SEO practices, from technical, to content and link-building. How do you know which one’s best for your online business? If you really want to see a good return on your investment, Wil Reynolds believes you have to start from a place of data.

Wil Reynolds is the Founder and Strategy Director of Seer Interactive, a company that he set up on his own in 2002, offering SEO, PPC and Analytics services for all types of businesses. Wil has 15 years of experience in search trends and is regularly invited at the most important marketing conferences around the world to talk about the future of search and content marketing.

Wil came to keynote for the first time in Romania at GPeC SUMMIT on big data and e-commerce search marketing. In the interview below we talk about the main ideas he delivered on stage.

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Agenda GPeC SUMMIT May 27-28, 2019

Announcing the GPeC SUMMIT May 27-28 Agenda

Less than three weeks left until we bring back the most important e-commerce & digital marketing event in Romania and Eastern Europe, GPeC SUMMIT May 27-28. We’re super excited to announce today our awesome 2-day agenda. Early Bird tickets (that give you minimum 50 EUR discounts) are on sale until May 16. Save your seat now for the lowest possible price!

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