Month: January 2016

Official Romanian e-commerce market overview: online shopping exceeded 1.4 billion EUR in 2015!

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According to the main Romanian e-commerce players estimations as well as the estimations of the Romanian e-commerce market authority GPeC, the total value of Romanian online retail has grown from 1.1 billion EUR in 2014 to over 1.4 billion EUR in 2015. Some companies consider the value to be closer to 1.5 billion EUR. This figure only reflects physical goods purchased online (disregarding their nature) and excludes services, utilities paid online, plane tickets, hotel or holiday reservations, travel, event tickets etc. GPeC is for 11 years the most important e-commerce event in Romania and the biggest Romanian online shops community. GPeC gathers the Romanian e-commerce market information yearly and publishes the official Romanian e-commerce market report. Here are the main facts and figures for the year that just ended, according to the report. You can find the information in an easy to read version in the below infographic designed by silkmart. The latest market

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Brian Massey (Conversion Sciences): is Google leading online shops in the wrong direction?

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The 10th anniversary edition of GPeC was amazing right from the start and down to every awesome practical keynote featured. We had the pleasure of having fantastic speakers on stage at GPeC, most of them for the first time in Romania on this occassion. Brian Massey (Conversion Scientist Conversion Sciences) was one of the top notch speakers that we had the pleasure of having on stage at GPeC Summit November 2015 and his keynote was controversial and enlightening right from the title “Is Google Scaring Businesses into Bad Redesign Decisions?“.  After the keynote, Brian Massey was interviewed by our colleague – Raluca Radu (Digital Marketing Consultant) – and shared some more practical tips and tricks, which we hope you’ll find useful. According to the interview, Brian Massey’s keynote was focused on the central idea that Google is leading businesses in the wrong direction with its recent 2015 Mobilegeddon. In Brian’s opinion, because of

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