So you want to do A/B Testing?
A/B Testing without a strategy won’t get you far. What we’ve seen over the years is that companies that begin A/B Testing based on hopes and dreams find themselves:
1. Not able to justify the cost of the program/software
2. Unable to consistently move the needle
3. Struggling to make any meaning from the results.
A/B Testing is a tool that helps us measure our Conversion Optimization work. The work and effort that results in the prioritization and conversion roadmap need to come first in order to find a better strategy to build on.
But it doesn’t stop there – the A/B testing you’re conducting is a part of the research – ample time needs to be spent on coming up with the experiment as well as understanding the findings of the experiment and the analysis that will feed back into my roadmap.
In this keynote, you will learn some tips and tricks for prioritizing your experiments as well as what to do with the results and how to maximize the benefit from them.