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Agenda for GPeC Republic of Moldova 2024

THE EVENT IS OVER! SEE YOU AT THE NEXT GPeC EVENTS!

Thursday, 20th of June
08:15-09:30

Registration, Welcome Coffee & Networking @GPeC Expo

We are waiting for you for the Registration process at Hotel Radisson Blu Leogrand Chișinău starting 08:15 in order to avoid the morning traffic and also to avoid queuing at registration. You might want to leave your personal car at home because of the lack of public parking spaces in the area.  

Until the start of the Conference you can enjoy a warm coffee and networking within the Digital Community. 

You can also exchange business cards and enjoy business opportunities within GPeC Expo, where you can meet E-Commerce & Digital Marketing service suppliers that can help your business grow. 

09:30-09:45

Welcome to GPeC Republica Moldova

Andrei Radu

CEO & Founder GPeC

09:45-09:55

Opportunities of the Republic of Moldova market and FAN Courier’s plans in the region

Cornel Morcov

Chief Commercial Officer FAN Courier

09:55-10:35

E-Commerce at 360 degrees: updated data, challenges and growth opportunities, cross-border expansion

    • The evolution of the E-commerce market in 2023 and the first 5 months of the current year
    • Data on consumer behavior, search and purchase intent
    • The impact of Chinese players on the local online commerce
    • How to approach selling in EU Countries coming from the Republic of Moldova
    • About courier services, logistics and important Customs aspects for Cross-Border selling

Guests open to dialogue and to receiving live questions from the audience: Cornel Morcov (Chief Commercial Officer FAN Courier), Cosmin Dărăban (Co-Founder Gomag), Oana Dumitrescu (Industry Head & Retail Lead, Google). HOST: Andrei Radu, CEO & Founder GPeC.

Andrei Radu

CEO & Founder GPeC

Cornel Morcov

Chief Commercial Officer FAN Courier

Cosmin Dărăban

CEO Gomag

Oana Dumitrescu

Industry Head & Retail Lead, Google

10:40-11:15

Proven Conversion Optimization That Grow Sales

Luke has worked in e-commerce optimization for several years across 100s of different websites. In this session, Luke shares his most frequent and biggest conversion gaps that cost brands sales – and how you can avoid making the same mistakes.

English Session | Simultaneous Translation in Romanian Available

Luke Carthy

E-Commerce Expert in Growth, SEO & Conversion

11:20-11:50

Coffee Break & Networking @GPeC Expo

Enjoy the coffee and snacks while you network with the elite of the E-Commerce and Digital Marketing industry.

Visit GPeC Expo and get in touch with e-commerce service suppliers – here is where many business opportunities are born, future collaboration and long term partnerships are made.

11:55-12:15

Fireside Chat: The results of the e-commerce market study in the Republic of Moldova (conducted by AmCham Moldova with the support of FTA)

Andrei Radu

CEO & Founder GPeC

Mihai Burunciuc

Policy Manager | AmCham Moldova

12:20-12:40

E-Commerce based on feelings or data?

Many entrepreneurs underestimate or neglect data, focusing exclusively on advertising without addressing the analytical aspects.

This approach can be costly and short-sighted compared to investing in a proper digital infrastructure from the beginning, which evolves in line with the complexity and advancement level of the e-commerce business.

Elena Maleca

Client Director Hive5

12:45-13:10

Cross-Border Trends for accelerating your online business in Romania, Bulgaria and Hungary

Codruț Ioan

B2B Marketplace Director – eMAG

13:15-14:25

Lunch & Networking Break

Iei prânzul alături de speakerii internaționali și locali, partenerii și organizatorii GPeC și toți participanții din România și Republica Moldova. Este o șansă unică de networking cu elita industriei Digital – de neratat!

14:30-15:05

The Total Consumer Journey – Finding Your Customers at Every Step

In today’s dynamic digital landscape, reaching your audience requires more than just a one-size-fits-all approach. Join Hannah Carthy as she delves into the art of optimizing for the entire marketing funnel—connecting with users on the platforms they love, wherever they are.

She’ll explore the latest updates in the SEO world, including the power of Reddit: Google’s new answer to community-based search. Discover innovative ways to utilize paid media, SEO, and review platforms, creating seamlessly integrated marketing strategies from start to finish.

If you want to not only drive traffic but also enhance engagement and score new conversions, Hannah has the secrets to share.

No matter your target audience and what their user journey looks like—whether they are browsing forums, searching for reviews, or scrolling through ads — Hannah will equip you with the tools to invite them in.

The marketing industry is changing; are you keeping up?

English Session | Simultaneous Translation in Romanian Available

Hannah Carthy

Managing Director Verkeer

15:10-15:50

We grow together online

  • Efficient Resources for Local SMEs in the E-Commerce Market
  • Main Innovative Financial Solutions Relevant to the Moldovan Market
  • Advantages and Challenges of Listing on a Local Marketplace to Boost E-Commerce Sales

Guests open to dialogue and to live audience questions: Aliona Stratan (First Vice President of maib), Ion Hornet (Chief Commercial Officer of Simpals), Liliana Busuioc (Executive Director of AIM Moldova). HOST: Doina Nistor (Chief of Party | Future Technologies Activity)

Aliona Stratan

Prim-Vicepreședinte maib

Ion Hornet

Chief Commercial Officer Simpals

Liliana Busuioc

Director Executiv AIM Moldova

Doina Nistor

Chief of Party | Future Technologies Activity

15:55-16:25

Coffee Break & Networking @GPeC Expo

  • Get your energy from a good coffee and take advantage of the networking break next to the C-Level representatives of the most important Digital & Retail companies;  
  • Visit GPeC Expo Area and get in touch with E-Commerce & Digital Marketing service suppliers – here is where multiple business and collaboration opportunites are born alongside long term partnerships. 

16:30-17:10

Experiences from Moldova

The panel highlights Moldovan entrepreneurs who have managed to create successful businesses in the field of e-commerce. This special session aims to highlight the inspirational stories of these entrepreneurs and explore the key factors that have contributed to their success in the online environment.

About Success and Failures. Get inspired to grow your Online Business.

  • How to sell in the EU even if you are a local producer
  • How to keep the return rates at an acceptable level
  • How to differentiate yourself in increasingly crowded verticals
  • Can you still start an online business from scratch? What should you pay attention to?

Guests open to dialogue and to your LIVE questions: Andrei Gramatschii (Co-Founder & Product Designer GUGA GAGA), Mihai Dîrțu (Director de Dezvoltare OLDCOM), Sergiu Malai (Manager Hermina). HOST: Mila Malairău (Executive Director | AmCham Moldova)

Andrei Gramatschii

Co-Founder & Product Designer GUGA GAGA

Mihai Dîrțu

Director de Dezvoltare OLDCOM

Sergiu Mălai

Manager Hermina

Mila Malairău

Executive Director | AmCham Moldova

17:15-17:35

A.I. for E-Commerce: How are the online giants using it

  • Current methods for enriching product data
  • Data sources you can use for extraction and best practices
  • Using Artificial Intelligence to avoid duplicate content
  • Methods for localising catalogs and the importance of considering local culture
  • Bulk product descriptions – What’s possible, which methods work and which don’t
  • Personalizing subsets of catalogs for smaller and smaller cohorts
  • Where you can safely use generated content without jeopardizing SEO

Cristian Orășanu

Co-Founder Naratix.ai

17:45

Closing GPeC Moldova


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