The Masterclass sessions take place simultaneously (in 2 different rooms, but during the same time slot) at BT Stup (Calea Șerban Vodă no. 206, U-Center building, ground floor, Sector 4, Bucharest) on May 26, 2025. Therefore, you can attend only one of the two available tracks.
⚠️ Important: Seats are limited to 20 participants per track and will be allocated on a first-come, first-served basis.
Your ticket includes:
Access to the selected Masterclass
Course materials
Real-time Q&A with the trainers
Networking with peers and trainers
Coffee breaks (coffee/tea, snacks & refreshments)
Optional final exam for a graduation certificate
There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
Join us in a half-day masterclass and walk-through of a comprehensive AI framework for lead generation, based on hundreds of hours of research, experimentation and iteration.
– AI methods for full-funnel lead generation, both the top to the bottom
– AI methods for full life-cycle content marketing, creation to promotion to measurement
Yes, we’ve entered a new era where AI has changed everything… or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
This session will show you how AI can make you better at the basics and go farther into the tactics you love most about marketing.
Masterclass Level: Intermediate | Start Time: 09:30 | Duration: 4 hours | Location: BT Stup, Bucharest | Date: May 26, 2025 | Language: English | Limited seats available
Andy Crestodina
Co-Founder & CMO Orbit Media
Understanding your visitors is the basis of online success.
If you don’t know what drives your visitors or what’s holding them back from becoming your customer, you’re pretty much flying blind.
This masterclass will teach you how to do user research the right way.
After this session you’ll be able to…
Understand and tackle the obstacles your visitors experience, every step of the way.
Ask the right questions at the right moment so you can get high-value insights.
Use AI the right way to maximize valid research insights.
After taking this masterclass you will have an in-depth understanding of a broad scala of user research methods.
And you’ll know which method to use when to find out the answers to your research questions.
Masterclass Level: Intermediate | Start Time: 09:30 | Duration: 4 hours | Location: BT Stup, Bucharest | Date: May 26, 2025 | Language: English | Limited seats available
Els Aerts
User testing & Usability Evangelist | AGConsult
We look forward to welcoming you for Registration at the Ion Caramitru Hall of the National Theatre Bucharest, starting at 08:00 AM, to help you avoid morning traffic and long queues.
Before the Conference begins, you’ll be able to enjoy a hot coffee and connect with others in the heart of the Digital Community. Don’t forget to install the Swapcard networking app and schedule on-site meetings with participants of interest.
You’ll also be able to exchange contacts and generate leads at GPeC Expo, where you’ll meet 25+ providers of E-Commerce and Online Marketing services.
If you’re arriving by car, you can use the Interparking underground parking (under TNB) for a flat rate of 60 RON/day.
Andrei Radu
CEO & Founder GPeC
Amalia Enache
Prezentator TV | Event Co-Host
There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
This session is a quick comprehensive AI framework for B2B lead generation, based on hundreds of hours of research, experimentation and iteration.
- AI methods for understanding the deeper needs of your target audience
- AI methods for auditing hierarchies of high-stakes pages
- AI methods for conversion optimization
While everyone else tries to save time with AI, we’ll use it to drive performance. With the right prompts and methods, it can spot gaps in the key places where leads are born… or not.
This session will show you how AI can make you better at the basics and drive more demand from the same levels of traffic.
English Session | Simultaneous Translation in Romanian Available
Andy Crestodina
Co-Founder & CMO Orbit Media
Open to dialogue and audience questions: Cătălin Vlădescu (Growth Leader CEE & Germany, VTEX), Irina Pencea (General Manager, eMAG Romania, Bulgaria & Hungary), Loredana Pipoș-Lupescu (Country Manager, Klarna Romania), Oana Dumitrescu (Industry Head & Retail Lead, Google), Roxana Turquin (Merchants Sales & Acquirers Lead, Visa).
Oana Dumitrescu
Industry Head & Retail Lead, Google
Cătălin Vlădescu
VP of Growth CEE & Germany | VTEX
Loredana Pipoș-Lupescu
Country Manager Klarna România
Irina Pencea
General Manager eMAG Romania, Bulgaria, Hungary
Roxana Turquin
Acceptance Development Director Visa, Visa
Enjoy coffee and delicious snacks while networking with the elite of the E-Commerce & Digital Marketing industry.
Visit the GPeC Expo and connect with leading e-commerce service providers – a space where valuable collaborations and long-term partnerships are born.
This is your chance to enter the GPeC Expo Gamification activity! Enjoy the networking opportunities and collect all the necessary stamps from the exhibitors from both floors and enter the raffle to win an Apple iPhone 16 Pro, 256 GB, Black Titanium.
English Session | Simultaneous Translation in Romanian Available
Mark Schaefer
World's Leading Marketing Futurists & Bestselling Author
English Session | Simultaneous Translation in Romanian Available
Michael King
SEO, Content Strategy & A.I. Expert | CEO & Founder iPullRank
You’ll enjoy lunch* alongside the event speakers and top players in E-Commerce & Digital Marketing, making it a prime opportunity for high-level networking with industry leaders.
*Lunch is included only for PREMIUM and LITE Plus ticket holders (details about tickets and registration fees available here)
GPeC turns 20!
The perfect moment to pause and reflect on the lessons that shaped how I think about UX, CRO and experimentation. Decisive moments from two decades of analyzing user behavior, watching A/B test results unfold and client conversations.
Aha moments that changed not only my personal approach but also how we help marketing and product teams to create better user experiences.
With a big impact on revenue and profit.
A word of warning: this talk may feel like I’m holding up a mirror you may not enjoy looking into.
It might challenge your perception of how digitally mature your company really is.
But if you keep an open mind, it could completely reframe how you approach experimentation, customer experience and digital growth.
English Session | Simultaneous Translation in Romanian Available
Karl Gilis
UX & CRO Expert | AGConsult
Open to dialogue and ready to answer audience questions: Cristi Movilă (Founder and CEO at OptiComm.AI), Dorin Boerescu (CEO, 2Performant), Dragoș Stanca (Founder, UPGRADE 100 & President, BRAT), İrem Çağrı Yılandil (Head of International Expansion, Trendyol Group) and Tiberiu Dăneţiu (Director of Corporate Affairs & Retail Media, Auchan).
Cristi Movilă
ARMO President & CEO EMEA & APAC, ITGlobers
Dorin Boerescu
CEO 2Performant
İrem Çağrı Yılandil
Head of International Expansion | Trendyol Group
Tiberiu Dăneţiu
Director Corporate Affairs & Retail Media, Auchan
Dragoș Stanca
Antreprenor, Investitor & Președinte BRAT
- Recharge with a coffee and take advantage of premium networking alongside C-level representatives from the most influential companies in Digital and Retail.
- Visit the GPeC Expo to connect with top E-Commerce & Digital Marketing service providers — the ideal setting to spark long-term collaborations and strategic partnerships.
- Don’t forget to get all the stamps you need from the Expo Area to participate in our GPeC Gamification activity! It’s the last chance!
Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected.
In this keynote presentation, Scott will explain these changes — avoiding jargon and hyperbole — and provide guidance on how to navigate them successfully.
Topics will include the shift to a universal data layer, the rise of “composable” martech stacks, and the emergence of AI agents to serve both marketers and consumers. It’s an exciting inflection point for our industry and an opportunity to gain a competitive advantage in your marketing operations and customer-facing digital experiences.
There’s never been a more exciting time to work in marketing and martech.
English Session | Simultaneous Translation in Romanian Available
Scott Brinker, MarTech Pioneer | Vice President Platform Ecosystem, Hubspot
Scott Brinker
MarTech Pioneer | Vice President Platform Ecosystem, Hubspot
We’re looking forward to welcoming you to the GPeC Cocktail Networking Soirée to celebrate 20 years of GPeC alongside Romania’s top Digital industry professionals. This exclusive event is accessible by personal invitation only and reserved for PREMIUM ticket holders.
