Registration, Welcome Coffee & Networking

We look forward to welcoming you for Registration at the Ion Caramitru Hall of the National Theatre Bucharest starting at 08:00 AM, so you can avoid morning traffic and queues at check-in.

Until the Conference begins, enjoy socialising over your morning coffee among the Digital Community. Don’t forget to install the Enjoee networking app and use it to schedule on-site meetings, exchange contact details & enjoy a full range of experiences during GPeC SUMMIT.

At GPeC Expo, you’ll meet over 20 E-Commerce and Online Marketing service providers and enjoy memorable experiences.

Participants arriving by personal car can use the Interparking underground parking (beneath TNB) at a fixed rate of 60 RON/day (or 40 RON/day if paid via the Interparking mobile app).

Welcome to GPeC SUMMIT, the 21 years Edition

How to Advertise on Meta Like the Top 1% With AI

Most brands are getting penalized by Meta without even knowing it. Same ads, same angles, same shrinking results.

The reason is almost always the same. They’re selling their product when they should be selling a need, and they’re running the same ad over and over without realizing it.

In this talk, you’ll learn exactly how the top 1% of Meta advertisers think about creative, what actually makes an ad different from another, and how AI makes it possible at any budget.

You’ll walk away with a repeatable system and real examples you can apply right away.

Takeaways:

• What Meta actually considers a different ad

• Why your creative is your targeting in 2026

• The consumer need framework that separates converting ads from ego ads

• How to use AI to produce more winning concepts faster

• How to make Andromeda work for you instead of against you

English Session | Simultaneous Translation in Romanian Available

Agentic Commerce: The Future Is Not About Better Shovels

20 years of eCommerce have taught us to optimize better, test more, and hire more people. But the game has structurally changed.

This presentation is an honest look at what’s happening in the industry right now: rising costs, shrinking margins, hundreds of tools, thousands of competitors, and less and less time.

I will walk you through what the shift from executor to strategist actually looks like in this new AI-driven world—and I’ll aim to give you actionable things you can implement in your business. ASAP.

5 things top sellers know about their customers (and how they achieved +35% growth)

Coffee Break & Networking @GPeC Expo

Enjoy the coffee and snacks while networking with the elite of the E-Commerce & Digital Marketing industry.

Visit GPeC Expo and connect with leading e-commerce service providers—this is where valuable collaboration opportunities and long-term partnerships are born.

Friction: the Great Post-Click Conversion Killer

Behind every lost lead or sale, there’s friction – small moments of hesitation, doubt, or irritation that slow users down after the click.

But friction isn’t always easy to spot, especially if you don’t know what to look for.

In this presentation, you’ll get a clear overview of the three types of friction, how they impact your post-click performance, and practical tips for identifying and eliminating them.

You’ll walk away with a simple process and practical tools you can use right away to generate more leads and drive more sales.

Takeaways:

• An overview of the three types of friction and their place in the hierarchy
• An understanding of how they impact post-click performance
• Tips for identifying and eliminating friction
• A simple process for running your own friction analysis

English Session | Simultaneous Translation in Romanian Available

E-Commerce in the New Era of Technology / AI

Guests joining the discussion and open to audience questions: Alex Mihalache (GTM Products Director Visa, Romania, Croatia, Slovenia and Bulgaria), Andrei Pitiș (Founder & CEO Genezio),  Laura Țeposu (CEO Libris), Mihai Vînătoru (Managing Partner DWF), Tudor Ciumara (Managing Partner Empria), Julia Nagy (Moderator)

Lunch & Networking Break

Enjoy lunch* alongside the speakers and key players in E-Commerce & Digital Marketing, while benefiting from high-quality networking with the elite of the industry.

Cross Border Mastermind VIP Special Session – Exclusively for Online Shops – We call upon all the ambitious online sellers that want to scale their business across Europe, during Lunch Break, at the Official Stal (Upper Floor) for a special dedicated session – invitation based, limited seats. Details are available on the website and in the ticket confirmation email.

*Lunch is provided only for PREMIUM and LITE Plus ticket holders (see ticket details and registration fees here).

Welcome back @GPeC SUMMIT with Consultantu Cristi / short Stand-up and energising moment

Consultantu Cristi has helped numerous (former) online stores turn into treasure hunt websites by hiding their “add to cart” button.

His recommendations are never based on data—because he doesn’t believe in math and because that makes it harder to sue him.

In his free time, he runs A/B tests in the park.

Shopfully – The State of Shopping | On-Stage Dialogue

Every Customer Truly Known. Every Employee Amplified.

Imagine a store where every customer is truly known: their unspoken needs, preferences, past orders, returns, and more. A store where every employee is supported by a team of intelligent systems that take over the operational burden of the business, freeing them to focus on the decisions that truly matter.

This is not a vision for the next decade. It is the architecture of commerce today—already being quietly implemented by companies that understand what’s possible now.

In this presentation, we will demonstrate exactly this, live on stage: a functional system that listens, remembers, anticipates, and acts via voice, WhatsApp, and email. Not a glimpse of what could be, but proof of what already exists.

The stores that embrace this shift now will define the next era of commerce. Those that hesitate will spend years trying to catch up to a future that has already arrived.

Checkout Conversion Killers: How to find and fix them

Many people think that checkout UX is “solved”. Yet 45% of customers who start a checkout don’t go on to complete it. Why?

Tons of money are lost every year to poor checkout experiences. This talk will look at the data on what are the biggest issues causing checkout abandonment and what you can do about them to stop losing customers unnecessarily.

English Session | Simultaneous Translation in Romanian Available

Coffee Break & Networking @GPeC Expo

• Recharge with a coffee and take advantage of networking alongside C-level representatives from leading Digital and Retail companies.

• Visit GPeC Expo and connect with top E-Commerce & Digital Marketing service providers—this is where multiple collaboration opportunities and long-term partnerships are born.

The secret behind brands that dominate

English Session | Simultaneous Translation in Romanian Available

Make Meaning, NOT Money

Closing GPeC SUMMIT & GPeC Cocktail Networking Soirée