We celebrate 20 years of GPeC with an extraordinary line-up
Meet the first speakers you'll see at GPeC SUMMIT in Bucharest
Stay tuned: We have just opened the list of exceptional speakers you'll get to meet at the 20 years anniversary edition of GPeC SUMMIT!
Once in a lifetime opportunity
Mark Schaefer vine în România la GPeC SUMMIT 22-23 Mai
Mark Schaefer este unul dintre cei mai apreciați autori, speakeri și consultanți de Marketing la nivel global, scriind nu mai puțin de 9 cărți bestseller. În ultima sa carte – Belonging to the Brand: Why Community is the Last Great Marketing Strategy – Mark abordează modalitățile prin care brand-urile se pot conecta cu clienții lor în mediul digital.
Cărțile sale sunt folosite ca manuale în peste 50 de universități, au fost traduse în 15 limbi și pot fi găsite în peste 750 de biblioteci din întreaga lume.
Mark este considerat al 3-lea cel mai influent expert în Digital Marketing din lume de către Brand24 și este în Top 10 cei mai „re-tweeted” specialiști în Marketing de pe Twitter.
Blogul său se află în top 1% din cele mai citite bloguri la nivel global, iar podcast-ul său – The Marketing Companion – este în top 10 podcast-uri de Marketing pe iTunes.
Mark Schaefer vorbește - în premieră în România - la GPeC SUMMIT, pe 22 Mai: Marketing New Realities: The Most Human Company Wins - Conferința GPeC, Teatrul Național București:
- How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
- Two thirds of your marketing is occurring without you
- Why this rebellion is re-defining the business landscape
- A more human-centered approach to marketing
- How to build a brilliant business when your customers are in charge

2
days to remember
in eComm & Digital Marketing
15+
speakers
Best of GPeC
20
years of GPeC
Anniversary Edition
100%
networking
with the Digital Elite
E-Commerce, Digital Marketing, Expo, Networking and Party at its finest
What we have prepared for you at GPeC SUMMIT May 26 - 27, 2025 - 20 Years Edition

- May 26th, BT Stup, Bucharest - Masterclass Content Marketing & Lead Generation - Andy Crestodina, Top 3 Global Influencers in Content Marketing, according to SEMrush and Masterclass UX Research Done Right - Els Aerts, User Testing & Usability Evangelist
- May 27th, National Theatre of Bucharest - GPeC Conference: A full day of conference on the latest trends in E-Commerce and Online Marketing, featuring top international speakers in GPeC’s history and over 800 C-Level participants;
- May 27th, National Theatre of Bucharest - GPeC Expo: Alongside the GPeC Conference is the GPeC Expo, where e-commerce service providers showcase their solutions to online stores and generate valuable leads;
- May 27th, National Theatre of Bucharest - GPeC Networking Lounge: Use the GPeC networking app (SwapCard) to set up meetings with other participants in the designated area;
- May 27th, GPeC Networking Soirée: The evening of May 27 brings you top-tier networking, smiles and socializing with the elite of the Digital market: 200+ C-Level representatives from leading companies in the industry.
At GPeC SUMMIT, you’ll have dedicated coffee and networking breaks, allowing you to connect and engage with participants and exhibitors.
Monday, May 26th, 2025
BT Stup, Bucharest
- Masterclass Content Marketing & Lead Generation - Andy Crestodina, Top 3 Global Influencers in Content Marketing, according to SEMrush
- MasterclassUX Research Done Right - Els Aerts, User Testing & Usability Evangelist
Tuesday, May 27th 2025
National Theatre Bucharest & Aria TNB
- GPeC Conference
- GPeC Expo
- GPeC Networking Soirée
Monday, May 26th, 2025 | BT Stup, Bucharest
Masterclasses
Andy Crestodina
AI for Content Marketing & Lead Generation
There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
Join us in a half-day masterclass and walk-through of a comprehensive AI framework for lead generation, based on hundreds of hours of research, experimentation and iteration.
- AI methods for full-funnel lead generation, both the top to the bottom
- AI methods for full life-cycle content marketing, creation to promotion to measurement
Yes, we’ve entered a new era where AI has changed everything… or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
This session will show you how AI can make you better at the basics and go farther into the tactics you love most about marketing.
Masterclass Level: Intermediate | Duration: 5 hours | Location: BT Stup, Bucharest | May 26, 2025 | Language: English | Limited places
Els Aerts
UX Research Done Right
Understanding your visitors is the basis of online success.
If you don’t know what drives your visitors or what’s holding them back from becoming your customer, you’re pretty much flying blind.
This masterclass will teach you how to do user research the right way.
After this session you’ll be able to…
Understand and tackle the obstacles your visitors experience, every step of the way.
Ask the right questions at the right moment so you can get high-value insights.
Use AI the right way to maximize valid research insights.
After taking this masterclass you will have an in-depth understanding of a broad scala of user research methods.
And you’ll know which method to use when to find out the answers to your research questions.
Masterclass Level: Intermediate | Duration: 5 hours | Location: BT Stup, Bucharest | May 26, 2025 | Language: English | Limited places
Promote your services and get leads
GPeC E-Commerce Expo, May 27th, 2025
GPeC Expo takes place on May 27 alongside the GPeC SUMMIT Conference, is the ideal setting for Networking, Leads & Business Opportunities between E-Commerce & Digital Marketing service providers and online businesses.
If your services target the E-Commerce and/or Digital Marketing sector, you can reserve a spot at GPeC Expo, where you’ll have the opportunity to promote yourself and generate leads from over 800 C-Level participants in the field.

Alătură-te companiilor care participă recurent la evenimentele GPeC






























































Why attend?
9 Reasons Why You Can't Miss the GPeC SUMMIT May 26-27 – the 20th Anniversary Edition
- Access to World-Class Speakers - Learn directly from internationally acclaimed experts with vast experience in E-Commerce and Digital Marketing, sharing their insights and strategies.
- Inspiration and Practical Ideas - Get equipped with actionable ideas and discover the latest trends and industry insights, giving you a competitive edge for immediate application.
- Engaging, Audience-Focused Content - GPeC SUMMIT is crafted to provide value – expect engaging talks focused on learning, not sales pitches.
- 2 Specialized Masterclasses: Content Marketing & Lead Generation Masterclass held by Andy Crestodina, ranked among the Top 3 Global Influencers in Content Marketing by SEMrush, for a hands-on session on May 26th. and a dedicated Masterclass on UX Research Done Right held by Els Aerts, User Testing & Usability Evangelist
- Elite-Level Networking Opportunities - Network with 800+ C-Level representatives from leading E-Commerce, Retail, and Digital companies, with ample breaks designed to facilitate meaningful connections.
- GPeC Expo for Lead Generation and Contacts - Whether you're a service provider or an online store, the GPeC Expo on May 27th is the place to connect, exchange contacts, and build business partnerships.
- Interactive Networking with the GPeC SwapCard App - Use the app to schedule meetings, download contacts, and interact with other participants throughout the event.
- Exclusive Networking Soirée - Enjoy an unforgettable evening at GPeC Networking Soirée on May 27th at the prestigious Aria TNB venue, mingling with the top players in the Digital space.
- Join the GPeC Community - Become part of the largest network dedicated to Digital professionals, providing access to invaluable resources, practical advice, and service recommendations to support your online business.

Where is GPeC SUMMIT May 26th -27th taking place?
BT Stup (May 26th) & TNB (May 27th)
- Both Content Marketing & Lead Generation Masterclass led by Andy Crestodina on May 26th and the UX Research Done Right Masterclass held by Els Aerts, User Testing & Usability Evangelist will take place at the BT Stup, situated in Calea Șerban Vodă nr. 206, sector 4 (landmark Tineretului Park). Due to limited parking availability in the area, we recommend considering alternative transportation options instead of using a personal car.
- The GPeC SUMMIT Conference, GPeC Expo, and eCommerce Awards Gala on October 8, 2024, will take place in an exclusive setting at Sala Mare (Ion Caramitru) of the National Theatre Bucharest, located at the very heart of the Capital, on B-dul Nicolae Bălcescu no. 2, Sector 1 (Landmark: Piața Universității / University Square). Participants arriving by car can use the Inter Parking underground parking (beneath the TNB) at a fixed rate of 60 RON per day (or 40 RON if you download the Inter Parking app). The parking facility has two levels and a total capacity of 969 spaces.












Fell the GPeC Vibe!
Take a look at the last edition and join us for 20 years of GPeC!
GPeC SUMMIT Tickets |May 26 - 27th, 2025
Choose between LITE tickets (budget-friendly - does not include catering and Networking Soirée) and PREMIUM (for the full GPeC SUMMIT experience, including meals, Networking Soirée, and Open Bar).
GPeC Conference + Expo
May 27th, 2025, TNB
149 114€ + VAT/pers.
Offer available until April 30th, 2025
LITE Ticket
- Access to GPeC Conference and GPeC Expo - May 27, 2025, at the National Theatre Bucharest
- Access to speaker presentations from the GPeC Conference on May 27, 2025 (where redistribution permission is granted)
- Access to video recordings of GPeC Conference speeches (where redistribution permission is granted)
- Real-time Q&A with speakers on the GPeC Conference stage
- Business Opportunities & Leads at GPeC Expo, running parallel to the GPeC Conference
- Access to the GPeC Networking App (SwapCard)
- Simultaneous English-Romanian translation and vice versa
- 1 x Welcome Coffee and 2 x Coffee Breaks (coffee, salads, snacks, cold bites, fruits, sweets, refreshments)
*This ticket does not include lunch or the Networking Cocktail Soirée on the evening of May 27, 2025.
*The ticket fee is non-refundable, after March 31, 2025.
GPeC Conference + Expo + Party
May 27th, 2025, TNB (Catering & Open Bar included)
219 184€ + VAT/pers.
Offer available until April 30th, 2025
PREMIUM Ticket
- Access to the GPeC Conference, GPeC Expo, and GPeC Networking Soirée - May 27, 2025, at the National Theatre Bucharest
- Access to the PPT presentations of the speakers from the GPeC Conference on May 27, 2025 (where redistribution permission is granted)
- Access to the video recordings of the GPeC Conference speeches (where redistribution permission is granted)
- Real-time Q&A with the speakers on the GPeC Conference stage
- Business Opportunities & Leads at GPeC Expo, running parallel to the GPeC Conference
- Access to the GPeC Networking App (SwapCard)
- Simultaneous English-Romanian translation and vice versa
- 1 x Welcome Coffee and 2 x Coffee Breaks (coffee, salads, snacks, cold bites, fruits, sweets, refreshments)
- Lunch & Networking (May 27, 2025) with GPeC speakers, partners, and C-Level attendees, and PREMIUM ticket holders
- Access to GPeC Networking Soirée - an exclusive event on the evening of May 27, alongside the E-Commerce & Digital Marketing elite in Romania (Finger Food & Open Bar included)
- Access to the professional photo archive to preserve the wonderful moments spent together at GPeC Networking Soirée.
*The ticket fee is non-refundable after November 30th, 2024.
Masterclass Content Marketing & Lead Generation
May, 26 2025 | BT Stup Bucharest
219 149€ + VAT/pers.
The offer is valid until April 30th, 2025
Bilet PREMIUM
Access ONLY to the Content Marketing & Lead Generation Masterclass – May 26, 2025, held at BT Stup | Trainer: Andy Crestodina
Important: The number of seats is limited to a maximum of 20 participants and will be allocated on a first-come, first-served basis.
In addition to Masterclass access, the ticket includes:
- Access to the course materials
- Real-time Q&A with the trainer
- Networking with fellow participants and the trainer
- Snacks, refreshments & coffee
The Masterclass will be delivered in English (no simultaneous translation provided) and is designed for an Intermediate level audience.
*This ticket grants you access ONLY for the May 26th Masterclass, NOT GPeC SUMMIT Conference and Expo on May 27th
*The ticket fee is non-refundable.
Masterclass UX Research Done Right
May 26th, 2025 | BT Stup Bucharest
219 149€ + VAT/pers.
The offer is valid until April 30th, 2025
Bilet PREMIUM
Access ONLY to the UX Research Done Right Masterclass – May 26, 2025, held at BT Stup | Trainer: Els Aerts
Important: Seats are limited to a maximum of 20 participants and will be allocated on a first-come, first-served basis.
In addition to Masterclass access, the ticket includes:
- Access to course materials
- Real-time Q&A with the trainer
- Networking with fellow participants and the trainer
- Snacks, refreshments & coffee
The Masterclass will be conducted in English (no simultaneous translation) and is designed for an intermediate level.
*This ticket grants you access ONLY for the May 26th Masterclass, NOT for GPeC SUMMIT Conference and Expo on May 27th
* The ticket fee is non-refundable.
Ce spun prietenii care au participat la evenimentele GPeC
It’s THE PLACE to be if you want to learn what’s top and newest in e-commerce! Captivating atmosphere, amazing, friendly and very professional staff team, inspiring speakers, endless networking resources!
O oportunitate reală de a fi la curent cu noutățile din acest segment, tendințe, soluții în funcție de nevoi, studii de caz… O sursă de informație calitativă și cum e și targetată, nu poate decât să mă bucure. Succes!
Congrats for a great event with useful content for online money-makers!
Good opportunity to find out the things you didn’t know about your business!
Un eveniment internațional realizat ca la carte la care e musai să participi dacă ai tangențe cu online-ul, fie ca antreprenor, fie ca angajat sau freelancer. Recomand cu căldură!
Dacă ești online cu afacerea, indiferent de domeniul tău de activitate, sigur nu vrei să ratezi un astfel de eveniment. Best e-commerce & digital marketing event in Eastern Europe!