Brand, branding, and strategy are talked about a lot, but rarely built and applied in a concrete, practical way.
The workshop led by Roxana Hurducaș presents the real way to build or optimize your brand identity and strategy — beyond definitions and slides.
In 90 minutes, you will go through the theoretical framework of the process and see how it is applied in practice: from the questions that truly matter to the decisions that shape direction.
The workshop combines applied theory with a real use case, built around a real brand selected by Roxana from among the participants. You will see how a brand takes shape in real time, how relevant information is separated from noise, and how a functional strategic core is structured: positioning, direction, and communication pillars.
By the end, you will have:
A clear understanding of the brand strategy process;
A set of practical questions applicable to your own brand;
A working logic you can use across different contexts and industries.
