GPeC SUMMIT October 8th

Registration, Welcome Coffee & Networking

We are expecting you for Registration at the Ion Caramitru Hall of the National Theatre Bucharest starting at 07:40 AM to avoid morning traffic and long queues at registration.

Before the start of the Conference, you can enjoy a warm coffee and have time for socializing in the heart of the Digital Community.

Additionally, you can exchange contacts and generate leads at GPeC Expo, where you will meet with 25+ E-Commerce and Online Marketing service providers.

Participants arriving at the event by car can use the underground Interparking (below the National Theatre) at a fixed price of 60 RON/day (or 40 RON/day if you pay through the Interparking mobile app).

Welcome to GPeC SUMMIT

Hosts:

Pavel Bartoș, Actor & TV Host

Andrei Radu, CEO & Founder GPeC

E-Commerce 2024: Current figures, challenges, expectations for Q4 and preparations for Black Friday

Open for dialogue and questions from the audience: Adrian Mihai (CEO FAN Courier), Arthur Rădulescu (CEO & Founder MerchantPro) Cristina Popa (Managing Director DPD România), Elena Gheorghe (Country Manager PayU GPO), Lucian Baltaru (CEO Sameday), Yannick Mooijman (CEO Cargus).

Host: Andrei Radu (CEO & Founder GPeC)

The Funny Side of Digital Marketing: Avoiding The Customer Journey to Nowhere

We now have the ability to deliver more consistent and creative customer experiences than ever before. So why does customer engagement so often fall flat?

We’ve all felt the pain of customer engagement that doesn’t work — customer journeys that break, consumer data without insight, attempts at personalization that misfire.

Marketoonist Tom Fishburne will explore digital marketing with cartoons and case studies. A sense of humor can help us probe those pain points and explore how to become better digital marketers.

English Session | Simultaneous Translation in Romanian Available

Coffee Break & Networking @GPeC Expo

UnMarketing: Everything Has Changed and Nothing is Different

The tried and true ways of marketing have turned into tired and old, not to mention ineffective.

At the same time, what makes businesses good or bad, successful or not, hasn’t really changed. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use.

This entertaining and thought-provoking talk covers both online and offline methods of staying in front of your target audience so that when they have the need to buy, they choose you.

Scott will show you proven ways to connect more than ever before.

English Session | Simultaneous Translation in Romanian Available

Fireside Chat with Tudor Manea, CEO eMAG: Figures, trends, challenges, opportunities and eMAG’s plans

Lunch & Networking Break

You’ll have lunch* with the speakers and the most important players in E-Commerce & Digital Marketing, enjoying quality networking with the elite of the industry.

*Lunch is provided exclusively for PREMIUM and LITE Plus ticket holders (details about tickets and registration fees here).

Everything You Know About Media Buying Is A Lie!

Think you know how media buying works? Think again!

In this session, we’ll take a deep dive into the often misunderstood world of digital marketing. From the surprising number of times a customer needs to see your brand before making a purchase, to the hidden interactions between platforms like Google and Meta, we’re going to uncover the truths that can transform your marketing approach.

You’ll learn how to navigate the complexities of tracking and attribution, and why a one-size-fits-all strategy just doesn’t cut it anymore.

Get ready for eye-opening insights that will change the way you think about your marketing strategy! 

English Session | Simultaneous Translation in Romanian Available

Current online promotion tactics, A.I. and tools for business growth.

Open for dialogue and for the questions from audience: Cătălin Emilian (Country Manager RTB House), Cătălin Vlădescu (Growth Leader CEE & Germany VTEX), Cristi Movilă (CEO EMEA & APAC, ITGlobers), Mihai Vînătoru (Managing Partner DWF), Teodora Șaguna (Group Head In App Shopping, tbi bank), Alina Hinescu (Business Partnerships Manager, Central Europe | TikTok).

Host: Raluca Radu (Founder MTH Digital)

Coffee Break & Networking @GPeC Expo

• Energize yourself with a coffee and take advantage of networking with C-Level representatives from the most important companies in Digital and Retail.
• Visit GPeC Expo and connect with the leading providers of E-Commerce & Digital Marketing services – a place where numerous collaboration opportunities and long-term partnerships are born.

7 CRO plays that all eCommerce brands need to consider

From his team’s extensive CRO experience, Adam Pearce will deliver 7 practical examples of what eCommerce brands can do onsite to drive more sales.

Adam’s talk will be hyper practical, with examples shown on screen, along stats to show the impact of the optimisations.

Attendees will leave with a set of practical changes to begin implementing straight away.

English Session | Simultaneous Translation in Romanian Available

Decoding the 2024 Holiday Shopper Mindset

Let’s dive into winning strategies for this peak season, powered by Google data.

Discover the latest trends in shopper behavior, how AI is transforming retail and practical tips to engage consumers at every stage – from deal-hunters on Black Friday to loyal post-season buyers.

Whether you’re aiming to boost sales or enhance customer experiences, this session will equip you with the tools and data-driven insights to thrive.

Coffee Break & Networking @GPeC Expo

Before the eCommerce Awards Gala ceremony, we invite you for coffee, snacks, and networking alongside the most important players in the local Digital scene.

Let’s celebrate networking, business opportunities, and the joy of reuniting at GPeC’s 19th anniversary!

eCommerce Awards Gala, 19th Edition

We are excited to welcome you to the 19th edition of the eCommerce Awards Gala – the ceremony honoring the most important companies in Romanian Online Commerce, hosted by Pavel Bartoș. Let the show begin!

To kick things off, we’re excited to bring you a magic & comedy act by MAGITOT (real name: Ioan-Marius Drăguș :)). Here’s a bit about him: a proud Bucharest native, actor, magician, presenter, two-time finalist on “Romania’s Got Talent,” the resident magician on “La Măruță,” and a theater and magic teacher at the Laude-Reut Complex.

Cocktail Networking Soirée @Aria TNB

Starting at 8:45 PM, we invite you to join us at Aria TNB – member of The Embassy – for the GPeC Cocktail Networking Soirée alongside Romania’s Digital industry elite. This exclusive event is by personal invitation only and for PREMIUM ticket holders.