GPeC SUMMIT October 14th

Registration, Welcome Coffee & Networking

We’re looking forward to welcoming you for Registration at the Ion Caramitru Hall of the National Theatre Bucharest, starting with 08:00 AM — so you can avoid morning traffic and skip the registration queues.

Before the Conference begins, you’ll enjoy a hot coffee from 5toGo and have time to socialize right in the heart of the Digital Community. Don’t forget to install the Swapcard networking app and set up meetings on-site with the participants you’re most interested in (the link is in the Ticket Confirmation Email you received).

You’ll also exchange contacts and generate leads at GPeC Expo, where you’ll meet 20+ providers of top-notch E-Commerce and Online Marketing services.

If you’re arriving by car, you can use the Interparking underground parking (beneath TNB) at a flat rate of 60 RON/day (or 40 RON/day if you pay via the Interparking mobile app).

Welcome to GPeC SUMMIT – the 20 Years Anniversary Edition

Hosts:

Amalia Enache,  TV Host

Pavel Bartoș, Actor & TV Host

The Future of Instagram: How the algorithms have changed and how you can grow in 2026

In this keynote from social media expert Brock Johnson, you will finally understand why nothing seems to be working. The algorithms have forever changed and the way we find success on social media is completely different. This talk will guide you step-by-step to success on Instagram.

• The 3 steps to *actually* see ROI on Instagram
• Why “followers” are an outdated KPI
• How to consistently grow, get views, and build your business

English Session | Simultaneous Translation in Romanian Available

E-Commerce Today: Facts & Figures + What Works and What Challenges Arise in the Current Economic Context and an Increasingly Competitive Market?

Invited for the discussion and open to questions from the audience: Adrian Mihai (CEO FAN Courier), Cristina Popa (CEO DPD România), Elena Gheorghe (Country Manager PayU GPO), Emil Mitescu (CEO UniCredit Consumer Financing), Horia Grozea (Sales & Business Development Director NETOPIA)

Host: Andrei Radu, CEO & Founder GPeC

Coffee Break & Networking @GPeC Expo

Emotion Before Algorithms: A Customer-First Strategy That Wins Customers, Conversions and Growth

The secret to growth isn’t hidden in the next AI tool or another metric, it’s in your customers’ emotions.

In this session Talia will show you how to uncover the emotions that drive buying decisions, turn data into meaningful insights and craft experiences customers actually want to convert to.

Walk away with a proven, customer-first framework for scaling conversions by tapping directly into your audience’s hearts.

English Session | Simultaneous Translation in Romanian Available

Romanian E-Commerce in the first 3 trimesters of the year, forecasts for BF, Q4 & 2026

Lunch & Networking Break

You’ll have lunch* with the speakers and the most important players in E-Commerce & Digital Marketing, enjoying quality networking with the elite of the industry.

*Lunch is provided exclusively for PREMIUM and LITE Plus ticket holders (details about tickets and registration fees here).

Device Experience: Where Customers Decide if You Get Paid

Craig has audited hundreds of e-commerce, B2B and marketplace products, discovering one simple truth: device experience starts in the hands of your customers.

Using real data and examples, he reveals the hidden issues that break most websites and apps – and how to avoid them.

The fix is simple and fast. Google Analytics already holds the device, model, screen, and setup data you need. By targeting the right customer devices and screens, you can close experience gaps that quietly destroy both conversion rates and user experience.

Improving device experience isn’t a costly project – it’s one of the fastest ways to boost revenue and UX.

Craig will share a free Looker Studio dashboard for GA4, so you can all optimize your own visitor device experience.

You’ll also learn why just 5–7 key devices drive over 90% of revenue or engagement – and how making them work flawlessly can turn every visitor into a potential customer.

English Session | Simultaneous Translation in Romanian Available

eMAG Marketplace: Applied Innovation for Successful Entrepreneurs

In a dynamic eCommerce environment, innovation is the key differentiator for entrepreneurs who want to achieve sustainable growth.

This session explores the newest solutions launched in eMAG Marketplace – from AI-powered automated listings to financing tools and smart advertising – and shows how they can be applied in practice to drive performance, operational efficiency, and rapid scaling.

A practical guide for entrepreneurs who want more than just presence: they want success.

Shopfully Research: How Are the Shopping Habits Changing in Romania and Across Europe?

Coffee Break & Networking @GPeC Expo

• Energize yourself with a coffee offered by 5ToGO and take advantage of networking with C-Level representatives from the most important companies in Digital and Retail. Don’t forget the Networking App
• Visit GPeC Expo and connect with the leading providers of E-Commerce & Digital Marketing services – a place where numerous collaboration opportunities and long-term partnerships are born. Also, it’s the last chance to gather all the stamps needed to enter the raffle for an iPhone 17.

Digital Marketing in the Age of AI + Trends & Consumer Behavior

Invited for discussion and open to questions from the audience: Andrei Pitiș (Founder & CEO Genezio), Cătălin Emilian (Country Manager RTB House), George Rășchitor (General Manager Sinaps Marketing), Oana Dumitrescu (Industry Head & Retail Lead, Google), Raluca Georgescu (Founder MTH Digital).

Host: Cristian Manafu, Partner Evensys

The Truth About Pricing: Using Brain Science to Sell More, Easier

Countless hours have been wasted agonizing over the perfect price, but there’s an unwritten truth about pricing – a secret Melina will uncover with her “It’s Not About the Cookie” method.

In this session, attendees will learn why psychology is key to pricing success, along with actionable items to sell more of the right things (at the right price) immediately.

Takeaways:

• What really matters when it comes to pricing
• The biggest mistake most companies make when presenting options, and how to fix it
• The most important decision you need to make to help you sell more of the right stuff

English Session | Simultaneous Translation in Romanian Available

Cocktail Break & Networking @1st Floor GPeC Expo Area

Before the eCommerce Awards Gala ceremony, we invite you for a special Anniversary Cocktail, Champagne & Networking Break alongside the most important players in the local Digital scene, on the 1st floor of the GPeC Expo area.

Let’s celebrate networking, business opportunities, and the joy of reuniting at GPeC’s 20th anniversary!

eCommerce Awards Gala, 20th Edition

We’re looking forward to seeing you at the 20th Anniversary Edition of the GPeC eCommerce Awards Gala – the ceremony honoring the most important companies in Romanian Online Commerce, hosted by Pavel Bartoș.

The evening will open with a special performance by Amadeus, setting the stage for a night full of celebration and spectacle to mark 20 years of GPeC.

GPeC Cocktail Networking Soirée

We’ll wrap up the evening of October 14 with the GPeC Cocktail Networking Soirée, celebrating 20 years of GPeC together with the elite of Romania’s Digital industry. The event is exclusive, accessible only by personal invitation and for holders of PREMIUM tickets.