Alun Lucas ,

Checkout Conversion Killers: How to find and fix them

GPeC SUMMIT May 26th 2026, Bucharest

Many people think that checkout UX is “solved”. Yet 45% of customers who start a checkout don’t go on to complete it. Why?

Tons of money are lost every year to poor checkout experiences. This talk will look at the data on what are the biggest issues causing checkout abandonment and what you can do about them to stop losing customers unnecessarily.

English Session | Simultaneous Translation in Romanian Available

Alun Lucas (Managing Director Zuko Analytics)

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