GPeC turns 20!
The perfect moment to pause and reflect on the lessons that shaped how I think about UX, CRO and experimentation. Decisive moments from two decades of analyzing user behavior, watching A/B test results unfold and client conversations.
Aha moments that changed not only my personal approach but also how we help marketing and product teams to create better user experiences.
With a big impact on revenue and profit.
A word of warning: this talk may feel like I’m holding up a mirror you may not enjoy looking into.
It might challenge your perception of how digitally mature your company really is.
But if you keep an open mind, it could completely reframe how you approach experimentation, customer experience and digital growth.
English Session | Simultaneous Translation in Romanian Available
