Marketing and marketing technology are changing significantly, as AI reshapes the landscape of what is possible and what is expected.
In this keynote presentation, Scott will explain these changes — avoiding jargon and hyperbole — and provide guidance on how to navigate them successfully.
Topics will include the shift to a universal data layer, the rise of “composable” martech stacks, and the emergence of AI agents to serve both marketers and consumers. It’s an exciting inflection point for our industry and an opportunity to gain a competitive advantage in your marketing operations and customer-facing digital experiences.
There’s never been a more exciting time to work in marketing and martech.
English Session | Simultaneous Translation in Romanian Available
Scott Brinker, MarTech Pioneer | Vice President Platform Ecosystem, Hubspot
