“Yes, you’re right.”
What happens when people stop searching the internet and start asking questions instead? Welcome to the zero-click economy!
Online search is shifting from a list of links to a conversation. And with this shift, the way people discover, evaluate, and choose businesses is changing too.
As AI increasingly positions itself between customers and the web, visibility is no longer just about ranking as high as possible on Google. What also matters is whether AI systems understand your business, trust the information they find about it, and consider it relevant enough to mention, cite, or recommend.
At the GPeC Summer School, we’ll explore the intersection between human intent and artificial intelligence, what the new Search landscape means for e-commerce businesses, and, most importantly, what companies should be thinking about today to stay relevant in a world where AI answers first.
