Hot trends in eCommerce and Digital Marketing that are changing the rules of the game

Technology is evolving at a rapid pace, and the eCommerce landscape as we know it today is changing fast.

On January 11, Google announced the Universal Commerce Protocol (UCP), marking a new phase for online commerce and a step toward conversational shopping. Agentic commerce is already here, OpenAI has announced a 4% commission for every transaction made through ChatGPT Instant Checkout on Shopify, SEO may fundamentally change, and more.

We will discuss all these changes and how they impact us — both from a business and a personal perspective (including legal considerations) — together with some of the top experts in Romania: Bogdan Manolea (Executive Director, ApTI & Co-Founder, TRUSTED.ro), Liviu Taloi (Director of Data Analytics, DWF), Mihai Vînătoru (Managing Partner, DWF), and Ștefan Chiriacescu (Co-Founder & CEO, eCommerce Today Agency).