Ayat Shukairy

Best-Selling Author & Authority on Marketing Optimization

Ayat Shukairy is a renowned international expert in Marketing Strategy and a highly appreciated speaker at worldwide marketing conferences. 

With over 16 years of entrepreneurial and marketing background, Ayat is helping companies to create websites that grow their online sales. Among her clients are: eBay, 3M, Special Olympics, DISH Network, Discovery and many others. 

Ayat is co-author of the Conversion Optimization book, a best-seller on Amazon.com. In her book she combines innovative marketing research with powerful stories and case studies to prove how to use these principles for building websites with high conversion rate. 

Alongside being the co-founder of Invesp, Ayat co-founded Figpii as well – a platform for full testing and analizing CRO SaaS in 2018.

“I had the chance to listen to her speech and interact with Ayat for the first time at GPeC Moldova – she is, probably, one of the best specialists in A/B Testing and conversion optimization in the world – with all the answers to it, super documented, all data-driven – nothing from the books. We are proud to have her on stage in Romania at the GPeC SUMMIT on October 31– Andrei Radu, CEO & Founder GPeC.

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