Cristi Movilă is VTEX Growth Leader for Central and Eastern Europe. With an experience of over 13 years in building online business lines for large companies in Romania, Cristi joined VTEX to coordinate their activity in Romania and then Eastern Europe.

Active in the local e-commerce market since the beginning, Cristi managed to build for scratch, launch and coordinate top online and omni-channel projects in Romania and close regions, in fields such as Cosmetics or Fashion for market leaders such as Coty and Otter.

With a background in Software Engineering, he has understood the patterns and the steps companies have to take in the digital era in order to follow the trends, clients’ needs and the transformation stage we are all currently on.