Cristian Ignat is the Founder of Canopy, an agency that aims to bring digital to new heights. He lives and breathes marketing in general and PPC in particular. He has over 10 years of experience in this field and he aims to actively contribute in popularizing the industry, him being among the first Google Ads certified trainers in Romania (Dec. 2013). He acted as a speaker, jury and moderator in over 100 events in Central and Eastern Europe. His focus are study cases and applied discussions that recommend him as well, therefore managing to become the first Romanian speaker at Hero Conf, the biggest PPC event in the world.