Online Marketing Manager Orange
Ioana Acsinia is Online Marketing Manager at Orange, responsible for YOXO, the first 100% digital mobile subscription in Romania, managed entirely through a mobile app. She has over 8 years of experience in digital marketing with focus on online marketing integrated campaigns, performance marketing and customer experience improvement by using quantitative and qualitative data. How do you speak the client’s language online? How do you build a product together with your clients? How to test the product, app or website with limited budget… or none at all? Which are the checkout flow abandonment reasons, where do they happen and why? These are just some of the questions Ioana had to answer when developing a new digital marketing project, especially when creating YOXO, an innovating product on the telecom market.