Irina Tolstousov

Deputy Director, Invest Moldova Agency

Irina Tolstousov is a senior professional specializing in country branding, export promotion, and investment attraction. As Deputy Director at the Invest Moldova Agency, she contributes to shaping Moldova’s international economic positioning and strengthening the country’s visibility as an attractive destination for business.

Her work in place branding has gained international recognition, leading to her appointment to the City Nation Place Advisory Group, where she collaborates with global experts on best practices in nation branding and economic promotion.

Before focusing on country image and positioning, Irina developed extensive experience in export promotion, leading initiatives that helped Moldovan companies expand into international markets, build trade partnerships, and increase their global competitiveness.

With a Master’s degree in Marketing Management and specialized training in investment promotion and economic diplomacy, Irina has built a comprehensive understanding of national economic development strategies. Having worked across the key areas of the Invest Moldova Agency, she brings a holistic perspective on economic promotion, combining strategic vision with hands-on experience in supporting exports, attracting investment, and strengthening Moldova’s international economic profile.