20 years of eCommerce have taught us to optimize better, test more, and hire more people. But the game has structurally changed.
This presentation is an honest look at what’s happening in the industry right now: rising costs, shrinking margins, hundreds of tools, thousands of competitors, and less and less time.
I will walk you through what the shift from executor to strategist actually looks like in this new AI-driven world—and I’ll aim to give you actionable things you can implement in your business. ASAP.
