Els Aerts ,

Masterclass 2: UX Research Done Right

GPeC SUMMIT May 26th 2026, Bucharest

Understanding your visitors is the basis of online success.
If you don’t know what drives your visitors or what’s holding them back from becoming your customer, you’re pretty much flying blind.

This masterclass will teach you how to do user research the right way.

After this session you’ll be able to…

Understand and tackle the obstacles your visitors experience, every step of the way.
Ask the right questions at the right moment so you can get high-value insights.
Use AI the right way to maximize valid research insights.

After taking this masterclass you will have an in-depth understanding of a broad scala of user research methods.
And you’ll know which method to use when to find out the answers to your research questions.

Masterclass Level: Intermediate | Start Time: 09:30 | Duration: 4 hours | Location: BT Stup, Bucharest | Date: May 26, 2025 | Language: English | Limited seats available

Els Aerts (User testing & Usability Evangelist | AGConsult)

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