Dorin Boerescu is an Advertising entrepreneur, with over 21 years of experience in Digital and Technology.
Before managing 2Performant, Dorin was a co-founder of various local advertising companies, such as Speed Promotion (currently Godmother), Agrafa (digital typography), Hyperactive (bought by Initiative Media in 2009).
A serial entrepreneur, Dorin is an active supporter of entrepreneurial companies in Romania. He is a member of the Board of Directors of iHunt Technology, a company listed on the Bucharest Stock Exchange since 2019. He is also a business mentor at Entrepreneurship Academy, an internationally accredited business management and entrepreneurship program. In 2018 Dorin was nominated for the Entrepreneur of the Year title during the EY Entrepreneur of the Year competition organized by Ernst & Young.
Dorin’s name is synonymous with affiliate marketing in Romania. He is one of the most important promoters of this domain on the local market, having been invited as a speaker and trainer at tens of marketing and e-commerce events in Romania, Poland, the UK, Bulgaria, Croatia.
He joined the company called 2Parale (the future 2Performant) in 2009, and afterwards he bought 80% of the business together with a business angel. What follows is a period of accelerated development for the company, with important investments, the migration to a new technical solution, shifting to Amazon Web Services (AWB) in 2016, and the growth of the business.
Dorin is a supporter of the “uberisation” of marketing in the context of the sharing economy and he strongly believes in performance and transparency, considering that this form of democratization of marketing services is the future with which all the brands will align.