30 Octombrie 2023 | BT Stup
10:00 – 11:30 Introduction to Conversion Rate Optimization & Best Practices
11:30 – 12:00 Break & Networking
12:00 – 13:00 Testing, Tools and Analytics
13:00 – 13:30 Break & Networking
13:30 – 15:00 Hands-on analysis of participant websites – class participation
Nivel workshop: Începător / Intermediar
Desfășurare: BT Stup, Calea Șerban Vodă nr. 206, București (zona Tineretului)
Limba de predare: Engleză
Max. 20 de locuri disponibile!
Crash Course in Conversion Rate Optimization
Understanding how to turn website visitors into customers – a process known as Conversion Rate Optimization (CRO) – can make a significant difference to your eCommerce website.
This workshop is about giving you clear, practical knowledge that you can use right away. You will learn how to use your website and online presence to support your business goals.
You will learn how to make your online marketing efforts customer-focused and how to use different online tools effectively. This includes learning how to align social media, search engine optimization (SEO), and content marketing to reach and engage your customers.
You will learn how to use data and testing to find out what works best for your business. This will help you make decisions based on evidence, not guesswork.
The workshop is led by Martin Greif who has over 20 years of experience in online marketing. He’s excellent at explaining things in a clear, straightforward way, so you don’t need to be a marketing expert to understand. The principles taught in the workshop are directly from his book “True Connections, Relationship Marketing in the Digital World”.
In short, the workshop is a no-nonsense, practical guide to getting more sales through your eCommerce website.
Key Takeaways:
Put theory into practice. We’ll review websites from the group to identify conversion issues that are preventing website visitors from taking action. This isn’t just a passive learning experience – it’s a hands-on, collaborative activity that will give you a new perspective on your own digital marketing strategies.
Here’s what you’ll take away from this exercise:
- Real-world examples: By reviewing actual websites from other workshop participants, you’ll see real-world examples of what works and what doesn’t when it comes to conversion optimization.
- Peer feedback: You’ll get feedback from other participants – fellow workshop attendees who understand the challenges you face. This can provide you with new insights and ideas that you might not have considered.
- Actionable improvements: You’ll identify specific, actionable improvements you can make to your own website to increase conversions. These aren’t just theoretical ideas – they’re practical changes you can implement as soon as you get back to your office.
- A fresh perspective: By evaluating other websites, you’ll learn to look at your own website with fresh eyes. You’ll be able to spot issues and opportunities that you might have missed before.
In short, the value to the attendees is actionable digital marketing ideas that will generate revenue with lower marketing costs for acquisition of new customers.
