Behind every lost lead or sale, there’s friction – small moments of hesitation, doubt, or irritation that slow users down after the click.
But friction isn’t always easy to spot, especially if you don’t know what to look for.
In this presentation, you’ll get a clear overview of the three types of friction, how they impact your post-click performance, and practical tips for identifying and eliminating them.
You’ll walk away with a simple process and practical tools you can use right away to generate more leads and drive more sales.
Takeaways:
- An overview of the three types of friction and their place in the hierarchy
- An understanding of how they impact post-click performance
- Tips for identifying and eliminating friction
- A simple process for running your own friction analysis
English Session | Simultaneous Translation in Romanian Available
