Your customers are no longer the only ones evaluating your brand. AI increasingly influences what gets discovered, compared and recommended – and recent research suggests it does not respond to creative work in the same way humans do.
In this practical session, using real-world examples and a simple framework, we’ll look at what all your marketing is building over time – from your website and content to the wider signals around your brand – and what marketers need to consider as AI becomes a new intermediary between brands and customers.
Participants will:
Understand what the “two-audience” environment changes – and what it doesn’t
See how all your marketing can work together to build a trusted brand over time
Assess trust signals, identify any gaps behind your brand claims, and decide what to do about them.
English Session
