Katarzyna-Zubrzycka-Visa-GPeC SUMMIT

Katarzyna Zubrzycka

Head of Merchant Sales
& Acquirers, CEE, Visa

She has been working for Visa since 2018. Katarzyna manages a team responsible for relations with acquirers and retailers, and acceptance growth, both in the area of F2F payments and e-commerce in the region of Central Eastern Europe (Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia, Slovenia).

She has more than 20 years of professional experience in banking, acquiring, digital payments, loyalty programmes, marketing and FMCG sectors. She has held director positions at Raiffeisen Polbank, Polbank EFG, POLCARD/First Data Polska, Premium Club and AmRest, among others.

She is actively involved in national and international initiatives in the area of digital payment development, innovation and digitalisation. Katarzyna Zubrzycka cooperates with Visa business partners on solutions to improve merchants' payment acceptance, e.g. by transforming their smartphone into a payment terminal. She also supported the launch of Visa Mobile on the Polish market – a new standard for card payments online.

In 2022, she was the ambassador of the She’s Next, Empowered by Visa global grant program launched in Poland, helping small and medium-sized companies run by women. Katarzyna Zubrzycka also supports the development of electromobility and Visa’s efforts to implement a standard of seamless and interoperable payments at electric vehicle charging points in Poland.

In 2021-2024, she was listed as one of the 20 most influential women in the payments industry according to the cashless.pl portal ranking. She actively supports women in business, also by participating in the TOP Women in e-business program organized by the Women in e-business Foundation.

She is a graduate of the University of Wrocław in English Philology, Wrocław University of Economics in Economics and Harvard Leadership Academy in Harvard Business School. She holds an MBA from the School of Business – National Louis University.

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