As the Co-Founder of AGConsult, a Belgium-based usability and conversion optimization company, Els Aerts has been creating better online experiences based on User Research since 2001.

She’s an advocate for Qualitative User Research and Moderated User Testing in particular. She loves helping companies to understand their customers better because a happy customer is a returning customer.

Els has moderated over 4.000 User Tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.